Creative Director Dzung Yoko's Insights On The Fashion Media Industry | ASK A SENIOR

TL;DR

Dzung Yoko shares his journey and philosophy in fashion media.

Transcript

Don’t let the outside world influence yourself Trust your soul as well as your gut feeling I’m Dzung Yoko, a creative director in the fashion media industry for 10 years. When it comes to being a Creative Director, there are two tracks. You’re either a Creative Director working in advertising agencies or you’re a Creative Director in Fashion Media,... Read More

Key Insights

• Dzung Yoko emphasizes trusting one's soul and gut feeling, highlighting the importance of personal intuition in creative work.
• There are distinct paths for Creative Directors, with a focus on fashion media offering more creative freedom and emphasis on aesthetics.
• Photography has become a new avenue for Yoko, allowing him to explore creativity and express environmental themes.
• Sustainable fashion is crucial, with Yoko advocating for preserving cultural traditions and promoting a green lifestyle.
• Yoko's work honors Vietnamese and East/Southeast Asian cultures, aiming to contribute to sustainable fashion through his unique vision.
• Despite a busy schedule at Elle Magazine, Yoko publishes art books annually to inspire others and provide creative spaces for the younger generation.
• Maintaining creativity involves self-understanding, embracing love, and mindfulness, which fosters long-term creative sustainability.
• Yoko advises young creatives to focus on their inner voice rather than external influences to achieve their dreams.

Questions & Answers

Q: What are the two tracks for a Creative Director according to Dzung Yoko?

Dzung Yoko explains that there are two main tracks for a Creative Director: one in advertising agencies and the other in fashion media. The role in fashion media, which he is part of, focuses more on aesthetics and fashion design, offering greater creative freedom and storytelling through images.

Q: How does Dzung Yoko view sustainable fashion?

Dzung Yoko views sustainable fashion as an essential concept that involves preserving cultural traditions and promoting a green lifestyle. He believes that by honoring Vietnamese and East/Southeast Asian cultures, he can contribute to a more sustainable fashion industry, aligning with his environmental themes in creative projects.

Q: What role does photography play in Yoko's creative process?

Photography plays a significant role in Dzung Yoko's creative process by providing him with a new perspective and greater creative freedom. Through the lens of a camera, he explores new ideas, particularly focusing on themes of environmental protection and the impact of fashion on the Earth.

Q: How does Yoko maintain his creativity over time?

Yoko maintains his creativity by understanding himself and embracing love and mindfulness. He believes that creativity is sustainable when artists bring their thoughts and emotions into the present moment, creating a tranquil space for their soul and mind to thrive in their creative work.

Q: What advice does Dzung Yoko give to young creatives?

Dzung Yoko advises young creatives to trust their soul and gut feeling rather than letting the outside world control them. He emphasizes the importance of listening to one's inner voice to achieve dreams, advocating for personal intuition as a guiding force in creative endeavors.

Q: Why does Yoko publish art books annually?

Dzung Yoko publishes art books annually to inspire others and provide a creative playground for the younger generation. Despite his busy schedule at Elle Magazine, he is driven by the desire to inspire people and create spaces where young creatives can explore and develop their own styles.

Q: What is Yoko's vision for his work in fashion media?

Yoko's vision for his work in fashion media involves honoring Vietnamese and East/Southeast Asian cultures while promoting sustainable fashion. He aims to contribute positively to the industry by integrating cultural preservation and environmental consciousness into his creative projects, offering a unique perspective through his work.

Q: How does Yoko's work at Elle Magazine influence his personal projects?

While working at Elle Magazine, Yoko continues to pursue personal projects, such as publishing art books, to express and liberate himself from pessimism. His work at the magazine provides a platform for his creative expression, while personal projects allow him to explore themes that are deeply meaningful to him, such as inspiration and sustainability.

Summary & Key Takeaways

• Dzung Yoko, a Creative Director in fashion media, stresses the importance of intuition and personal vision in creative work. He distinguishes between roles in advertising and fashion media, noting the latter's emphasis on design and storytelling through images.

• Yoko's journey into photography has expanded his creative freedom, allowing him to explore themes of environmental protection and sustainable fashion. He seeks to honor Vietnamese and East/Southeast Asian cultures, advocating for a green lifestyle through his work.

• Despite his commitments at Elle Magazine, Yoko publishes art books to inspire creativity in others. He emphasizes self-awareness, love, and mindfulness as keys to sustaining creativity and advises young creatives to trust themselves over external influences.