Tiềm năng TMĐT xuyên biên giới - Gijae Seong, Head of Global Selling, Amazon VN | Highlight VIS3 EP2

TL;DR

Vietnam offers unique products for Amazon's global marketplace.

Transcript

maybe explain in a quick elevator pitch what you guys are doing and why in vietnam so in amazon we have 21 marketplaces across the world and we have a 200 more than 200 countries customers coming and visiting our websites and they buy the products and we have a 300 million uh customers or in the in the world so we have a we're providing this uh vas... Read More

Key Insights

• Amazon operates 21 marketplaces globally and reaches customers in over 200 countries, offering vast opportunities for sellers and manufacturers worldwide.
• Vietnamese products hold unique potential for global customers, prompting Amazon to establish a local team to maximize this opportunity.
• Commitment and the right mindset are crucial for Vietnamese SMEs to succeed in global marketplaces, beyond just onboarding with Amazon.
• The perception of 'Made in Vietnam' has evolved, with the country emerging as a significant manufacturing hub in Southeast Asia.
• The global marketplace no longer heavily differentiates products based on their country of origin, focusing more on quality and value.
• Vietnam's presence on Amazon's global marketplace has been increasing, reflecting its growing role in international trade.
• Amazon's Global Selling program aims to support Vietnamese sellers in reaching international customers, enhancing Vietnam's digital economy.
• The conversation highlights the challenges and opportunities for Vietnamese businesses in cross-border e-commerce, emphasizing persistence and strategic planning.

Questions & Answers

Q: What is Amazon's approach to the Vietnamese market?

Amazon is focusing on Vietnam due to its unique product offerings and potential for global customer reach. The company has established a local team to engage with Vietnamese brand owners, helping them maximize their potential on Amazon's global marketplace. This strategy aligns with Amazon's goal to introduce diverse selections to its international customers.

Q: What challenges do Vietnamese SMEs face in global e-commerce?

Vietnamese SMEs face challenges such as the need for commitment and the right mindset to succeed in global e-commerce. It's not enough to simply onboard with Amazon; businesses must be prepared to invest time and resources to establish their presence and make an impact on international marketplaces.

Q: How is 'Made in Vietnam' perceived globally?

The perception of 'Made in Vietnam' has improved, with Vietnam emerging as a significant manufacturing hub in Southeast Asia. The global marketplace is less focused on the country of origin, prioritizing product quality and value, allowing Vietnamese products to compete effectively on the international stage.

Q: What role does Amazon's Global Selling program play in Vietnam?

Amazon's Global Selling program plays a crucial role in supporting Vietnamese sellers to reach international customers. It aims to enhance Vietnam's digital economy by providing local businesses with the tools and resources necessary to expand their reach and introduce 'Made in Vietnam' products to a global audience.

Q: How has Vietnam's presence on Amazon's global marketplace changed?

Vietnam's presence on Amazon's global marketplace has increased significantly in recent years. This growth reflects Vietnam's rising importance in international trade and its ability to produce competitive products that meet global standards, further establishing it as a key player in the global e-commerce landscape.

Q: What mindset is necessary for success in global marketplaces?

A mindset focused on commitment, persistence, and strategic planning is essential for success in global marketplaces. Business owners must be ready to invest time and effort to overcome challenges and establish a strong presence, ensuring their products can compete effectively on an international level.

Q: Why is product origin less significant in today's market?

In today's market, product origin is less significant due to a shift in consumer focus towards quality and value. Customers prioritize the attributes and benefits of a product over its country of manufacture, allowing products from emerging markets like Vietnam to compete globally based on their merits.

Q: What opportunities does Vietnam have in cross-border e-commerce?

Vietnam has significant opportunities in cross-border e-commerce due to its unique product offerings and manufacturing capabilities. By leveraging platforms like Amazon, Vietnamese businesses can reach a global audience, expand their market presence, and contribute to the growth of Vietnam's digital economy.

Summary & Key Takeaways

• Amazon sees Vietnam as a promising market due to its unique product offerings and potential to reach global customers. The company has set up a local team to help Vietnamese brands maximize their presence on Amazon's global marketplace, providing opportunities for growth and international exposure.

• Success in global e-commerce requires more than just onboarding; it demands commitment and the right mindset from business owners. Vietnamese SMEs must understand the challenges and be prepared to persistently work towards establishing their brands on a global scale.

• The perception of 'Made in Vietnam' has shifted positively, with the country recognized as a manufacturing hub in Southeast Asia. This change reflects a broader trend where product origin is less significant than quality, allowing Vietnamese products to compete effectively on the international stage.