Synthetic Media: Virtual Influencers & Live Animation: Figments (S19) - YC Gaming Tech Talks 2020 | Summary and Q&A

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Synthetic Media: Virtual Influencers & Live Animation: Figments (S19) - YC Gaming Tech Talks 2020

TL;DR

Figments is creating virtual characters with fictional storylines that compete in popular video games, providing a new level of entertainment for eSports fans.

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Questions & Answers

Q: How does Figments differentiate itself from traditional eSports competitions?

Figments offers a unique and entertaining twist to eSports by creating virtual characters with fictional storylines, adding a new layer of storytelling and engagement for fans.

Q: What technology does Figments use to create its virtual characters?

Figments uses a virtual production tool that combines live streaming, motion capture, and real-time game engines like Unreal Engine and AR Kit on iPhone to create its virtual characters.

Q: How has the COVID-19 pandemic impacted Figments' operations?

Initially based in Los Angeles, Figments had to adapt to remote work due to COVID-19, which allowed them to collaborate with talent globally and expand their reach beyond their local area.

Q: How does Figments partner with brands like Reebok and Guayaki Yerba Mate?

Figments partners with brands to integrate digital products and promotions into their virtual characters' live streams, creating unique advertising opportunities for both the brands and the characters.

Q: What positions is Figments currently hiring for?

Figments is hiring across various departments, including Unreal Engine, graphic design, video editing, technical art, and marketing, as they continue to expand their operations and launch more characters.

Summary & Key Takeaways

  • Figments is building the next version of the WWE for eSports, creating virtual characters with unique storylines for live gaming competitions.

  • The company uses a virtual production tool that combines live streaming video and audio with motion capture technology to create engaging content.

  • Despite the challenges posed by the COVID-19 pandemic, Figments found opportunities to work remotely and collaboratively with talent worldwide.

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