How to Do Real Estate Marketing in 2019 | First in Line Q&A

TL;DR

Gary Vaynerchuk answers real estate professionals' questions and provides insights on maximizing Facebook advertising, building personal brands, and succeeding in a changing market.

Transcript

• I'm going mainly Q&A so you'll probably be able to get your question, I'm trying to give you the hot tip to anybody who doesn't 'cause I appreciate you being part of First in Line. Thanks for being in Agent2021. How's it going so far? Good? Anything stand out? - [Male] So much. - Awesome, great. So let's just go into Q&A so... - [Rob] Hey, what's... Read More

Key Insights

• 🥐 Facebook offers excellent opportunities for real estate professionals to maximize their advertising ROI, but they should also consider exploring other platforms like Instagram and LinkedIn.
• 🍉 Building a personal brand through content creation is crucial for long-term success in the real estate industry.
• 🐕‍🦺 Realtors can monetize their expertise and passion by creating products and services related to their niche, such as books, courses, trips, or merchandise.
• 🏛️ Content creators should focus on their unique qualities and experiences to attract their target audience and build a loyal following.
• 👶 Timing is important in adopting new technologies, and it's essential to stay aware of industry trends and adapt accordingly.
• 🪈 The real estate industry is ripe for disruption, and professionals should be prepared to adapt and innovate in order to stay competitive.
• 🉐 Voice technology, like Alexa, may have future applications in the real estate industry, and early adopters can gain a competitive advantage.

Questions & Answers

Q: Should I focus on long-term brand building through Facebook and YouTube, or spread my content across other platforms like Instagram and LinkedIn?

Gary advises realtors to maximize their efforts on Facebook, as it offers the best return on investment. However, he also suggests exploring other platforms like Instagram and LinkedIn to diversify their content and increase their reach.

Q: How do I take my real estate podcast to the next level and reach more listeners?

Gary recommends hiring someone to handle logistics and scheduling to ensure regular podcast episodes and booking guests. Additionally, he suggests investing in advertising to create awareness and attract new listeners.

Q: How can I scale my commercial real estate business beyond my local market?

For short-term solutions, Gary suggests creating a referral program with agents in other locations and taking a commission when they bring in clients. For long-term growth, he advises building a personal brand through content creation and expanding into different markets.

Q: How do I monetize my podcast and take it to the next level?

Gary advises hiring someone to handle the logistics of producing more podcast episodes if time is a constraint. He also recommends leveraging the content from the podcast to create other forms of media, such as articles, videos, and social media posts, to expand reach and generate revenue through sponsorships and partnerships.

Summary & Key Takeaways

• Gary advises a realtor to double down on Facebook advertising and not to overlook other social media platforms like Instagram and LinkedIn.

• He encourages another realtor to create more content beyond videos and leverage the "Gary Vee content model" in order to expand their reach and visibility.

• Gary emphasizes the importance of personal branding for real estate professionals and provides guidance on monetizing content through products and services related to their passions.