How to Succeed in 2019 Marketing Strategies

TL;DR

Jesse Ness shares insights on effective marketing strategies for 2019, emphasizing the integration of Google Ads and Facebook for customer acquisition and retention. He highlights the importance of layering marketing strategies and the emerging role of chatbots in engaging customers. Ness also discusses the challenges of tracking and attribution in digital marketing.

Transcript

welcome to ignite visibility University interview Edition where we learn from the top marketers in the world what drives them their mistakes their wins and secrets to success this podcast is brought to you by ignite visibility one of the top digital marketing agencies in the nation hello ignite nation welcome to another ignite visibility University... Read More

Key Insights

• Director of growth marketing roles focus on traffic acquisition through SEO, PPC, and social media.
• The integration of Google Ads for search and Facebook for remarketing is a powerful strategy.
• Layering marketing strategies involves using multiple platforms to enhance customer engagement.
• Tracking and attribution remain significant challenges in digital marketing.
• Chatbots are emerging as a crucial tool for customer engagement and building messenger lists.
• Distributed commerce allows selling across multiple platforms, enhancing reach and sales.
• Instagram shoppable posts offer significant opportunities for e-commerce businesses.
• Building a messenger list is becoming essential as email open rates decline.

Questions & Answers

Q: How to integrate Google Ads and Facebook for effective marketing?

Integrating Google Ads and Facebook involves using Google Ads to capture search traffic from potential customers actively seeking products or services. After capturing this traffic, Facebook is used for remarketing, targeting users with tailored ads and videos to guide them further down the sales funnel. This layered approach maximizes engagement and conversion rates.

Q: What are the challenges in digital marketing tracking and attribution?

Tracking and attribution challenges in digital marketing stem from different platforms providing varying data, often conflicting. Facebook, for example, may report more generous conversions compared to Google Analytics. This discrepancy requires marketers to take a holistic approach, focusing on overall company performance metrics rather than relying solely on platform-specific data.

Q: Why are chatbots becoming important in digital marketing?

Chatbots are gaining importance due to their ability to engage customers directly and build messenger lists, which are crucial as email open rates decline. They offer personalized interactions, improve customer service, and can be integrated into various platforms like Facebook and websites, enhancing customer experience and driving conversions.

Q: What is distributed commerce and how does it benefit businesses?

Distributed commerce allows businesses to sell products across multiple platforms, such as websites, social media, and marketplaces, from a single system. This approach increases reach, improves inventory management, and ensures consistent customer experience across channels, ultimately driving more sales and expanding market presence.

Q: How do Instagram shoppable posts benefit e-commerce businesses?

Instagram shoppable posts enable e-commerce businesses to tag products in their posts, making them directly purchasable from the app. This feature increases product visibility, simplifies the buying process for consumers, and leverages Instagram's highly engaged user base to drive sales, offering a significant advantage for early adopters.

Q: What strategies are effective for building a messenger list?

Building a messenger list involves using chatbots to engage users through interactive conversations on platforms like Facebook Messenger. By offering value through personalized interactions and exclusive content, businesses can encourage users to subscribe to updates, creating a direct communication channel that boasts higher open and click-through rates than traditional email marketing.

Q: What role does content play in SEO and digital marketing?

Content plays a crucial role in SEO and digital marketing by driving organic traffic, establishing authority, and engaging audiences. Creating valuable, relevant content helps improve search engine rankings, supports remarketing strategies, and provides material for various marketing channels, ultimately enhancing overall brand visibility and customer engagement.

Q: How can marketers overcome attribution challenges in reporting?

Marketers can overcome attribution challenges by adopting a multi-touch attribution model, which considers all customer touchpoints in the conversion path. Utilizing data visualization tools like Google Data Studio can help aggregate and analyze data from various sources, providing a more comprehensive view of campaign performance and aiding in more accurate decision-making.

Summary & Key Takeaways

• Jesse Ness discusses the role of a director of growth marketing, focusing on traffic acquisition through SEO, PPC, and social media. He highlights the importance of integrating Google Ads for search and Facebook for remarketing to enhance customer engagement and drive sales.

• Ness addresses the challenges of tracking and attribution in digital marketing, noting that different platforms often provide conflicting data. He emphasizes the need for a holistic view of company performance to overcome these issues.

• The discussion also covers emerging marketing innovations, including the use of chatbots for customer engagement and the growing importance of Instagram shoppable posts for e-commerce businesses. Ness advises marketers to embrace these new technologies to stay ahead.