The keys for inventing the future - Telefónica Innovation Day 2020

TL;DR

Innovation must be responsible and focused on resolving the tensions between technology, people, and society, in order to create a desirable future.

Transcript

it's great to have you back here with me again on the stage how about if we tell the audience about that future that we've been talking about just a few minutes ago well sure many times they ask us where do we get all these ideas to invent uh the future well i'm going to use a sentence it's a quote from mindset actually i think illustrates what we'... Read More

Key Insights

• 😷 Innovation requires asking the right questions and identifying problems before finding solutions.
• 👯 Building a more human world involves connecting people and addressing the human side of innovation.
• 🛟 Responsible innovation should consider the impact on real lives, cultures, and societies.
• 😤 A multi-disciplinary team is necessary to ensure diverse perspectives and responsible innovation.
• 👶 Technology can offer promise and potential, but also bring forth new challenges.
• ❓ Attention must be given to the tensions between freedom and exposure, personalization and understanding, optimization and dehumanization.
• 😀 The future of a tech-enabled world should aim for healthier and happier lives without losing our humanity.

Questions & Answers

Q: What is the role of asking the right questions in innovation?

Asking the right questions is crucial in innovation because it helps in identifying problems and finding solutions. Einstein's quote about spending time on determining the proper question emphasizes the importance of this approach.

Q: How can innovation address the human side?

Innovation should not only focus on technology but also consider the human side. By connecting people and building a more human world, innovation can have a positive impact on society.

Q: What is the importance of a multi-disciplinary team in innovation?

In order to ensure responsible innovation, a multi-disciplinary team is necessary. This team should consist of not only technologists but also humanists, business experts, and user experience professionals who can bring diverse perspectives to the innovation process.

Q: What is the responsibility of innovators towards the future?

Innovators have a responsibility to imagine and create desirable futures. This means considering the potential impact of technological possibilities on real lives, cultures, and societies while also seeking to meet human needs without provoking risks.

Summary & Key Takeaways

• The speaker emphasizes the importance of asking the right questions and identifying problems before seeking solutions.

• Innovation should go beyond technology and also address the human side, aiming to build a more human world by connecting people.

• The role of innovation is to imagine and create desirable futures, guided by a multi-disciplinary team.