WHAT BLACK BUSINESSES NEED TO BECOME SUCCESSFUL

TL;DR

My Black Receipt is a platform that quantifies the impact of the buy black movement by encouraging people to save their receipts from black-owned businesses and upload them onto the platform.

Transcript

we got to introduce Kezia um just a domino it's crazy because since the last time that we we spoke um since the last time that we spoke you had so much stuff going on you had um you had the the campaign where it was my black it was my black receipt my black receipt and and that was all over that was on CNBC that was on we saw you CNN that was like ... Read More

Key Insights

• 🖤 My Black Receipt aims to quantify the economic impact of buying black and supports the sustainability of the buy black movement.
• 🉐 Partnerships with corporations like Kroger and Yelp demonstrate that the movement is gaining traction and expanding its reach.
• 🖤 Buying black should become habitual and a regular consideration in purchasing decisions.

Questions & Answers

Q: What inspired the creation of My Black Receipt?

The founder was motivated by the desire to find a tangible way to support black businesses amidst civil unrest and protests against racial injustice. She wanted to quantify the impact of the buy black movement.

Q: How does My Black Receipt work?

Users save their receipts from black-owned businesses and upload them onto the platform. This allows for the quantification of the economic impact of supporting black-owned businesses.

Q: What partnerships has My Black Receipt formed?

My Black Receipt has partnered with corporations like Kroger and Yelp to increase their support of black-owned businesses. This includes initiatives like increasing the number of black products on shelves and strengthening algorithms for finding black-owned businesses.

Q: How can the buy black movement be sustained beyond protests and as a long-term effort?

Buying black should become habitual and a regular consideration in purchasing decisions. Affording black entrepreneurs a measure of grace, charging fair prices, and avoiding asking for discounts contribute to the sustainability of the movement.

Summary & Key Takeaways

• My Black Receipt was created to address the question of how to effect change and support black businesses in the wake of civil unrest and protests against racial injustice.

• The platform allows users to upload receipts from black-owned businesses, quantifying the impact of the buy black movement.

• The initiative has gained significant traction, with partnerships formed with corporations like Kroger and Yelp to increase support for black-owned businesses.