AOL doing things I think many people should be doing I am serious! [6/20/09]

TL;DR

AOL is effectively using its aol.com homepage to link and build subsidiary platforms, allowing them to monetize assets and reach more eyeballs.

Transcript

hey guys it's Gary excited to do a gary.com video for the first time with a live audience little tweet up here at the store it's a lot of fun we're having a good time but I wanted to talk to you guys about something that I've been thinking about forever and I finally wanted to do a little video about it and it's talking about sitting on assets and ... Read More

Key Insights

• 💨 AOL's strategy of building subsidiary platforms using their aol.com homepage is a smart and effective way to maximize brand equity.
• 🌥️ Other companies, especially those with large audiences, should consider adopting similar strategies to expand their reach and monetize their assets.
• 🤕 This strategy is particularly relevant in the digital age where filtering, niche targeting, and hyperlocal content are becoming more important.

Questions & Answers

Q: How is AOL using their aol.com homepage to build subsidiary platforms?

AOL is linking to subsidiary platforms like Asylum, Lemon Drop, and Pop Eater on their aol.com homepage, allowing them to build up these assets and reach a wider audience.

Q: How does AOL monetize these subsidiary platforms?

AOL sells ads on these subsidiary platforms and generates revenue from the increased traffic and engagement they receive.

Q: Should other companies follow AOL's strategy?

Yes, companies like Yahoo, Microsoft, and traditional media outlets should consider leveraging their main platforms to build subsidiary platforms and expand their brand reach.

Q: Can smaller niche websites benefit from this strategy?

Yes, even smaller niche websites like wine library sites can create subsidiary platforms to target specific niches, attract more eyeballs, and increase their brand equity.

Summary & Key Takeaways

• AOL is leveraging their aol.com homepage to build subsidiary platforms like Asylum, Lemon Drop, and Pop Eater.

• These subsidiary platforms are becoming top in their respective niches and help AOL monetize their assets.

• Other companies like Yahoo, Microsoft, and traditional media outlets should consider adopting a similar strategy.