MrBeast: How to make viral TikTok videos | Summary and Q&A

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January 16, 2023
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Lex Clips
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MrBeast: How to make viral TikTok videos

TL;DR

Mr. Beast discusses his journey of transitioning from YouTube to TikTok, experimenting with short-form content, and finding success by creating innovative and viral videos.

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Questions & Answers

Q: How did Mr. Beast initially find it challenging to create content on TikTok?

Mr. Beast mentioned that transitioning from YouTube's 15-minute short films to TikTok's one-minute vertical content was a significant shift. He had to figure out how to adapt his content and understand the platform's algorithm.

Q: Can you give an example of an original concept that Mr. Beast created on TikTok?

One example Mr. Beast shared was challenging someone to fly to Paris to bring him a baguette. He offered increasing amounts of money until someone agreed, and the resulting video garnered 450 million views.

Q: How did Mr. Beast approach creating content on both TikTok and YouTube shorts?

Mr. Beast mentioned that some of the content produced for YouTube shorts can be repurposed for TikTok. However, he also highlighted the need to put in more effort and make the content good on both platforms.

Q: Why does Mr. Beast believe that virality can be engineered and learned?

Mr. Beast argues that creating viral content is not just luck but a teachable and learnable skill. He believes that by studying and applying strategies, even small channels or creators with zero subscribers can consistently make viral videos.

Summary & Key Takeaways

  • Mr. Beast initially struggled to adapt to TikTok's algorithm and format for short-form content but has since found success with original concepts and viral videos.

  • He shares examples of his TikTok videos, such as playing rock-paper-scissors with the stakes of a $100,000 charity donation and challenging someone to fly to Paris for a baguette, which garnered millions of views.

  • Mr. Beast emphasizes the unique opportunity of creating viral content that can spread across multiple platforms, such as TikTok, YouTube shorts, Instagram reels, and Reddit.

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