Russ Reveals How Artists FAKE Streams, Who To Blame For Juice WRLD Death & Secrets of Music Industry | Summary and Q&A

TL;DR

Labels are buying fake streams, but artists are unaware and not benefiting from it. Residencies and independent careers can vary depending on the artist's goals and work ethic.

Key Insights

• 🧑‍🎨 Labels buy fake streams to boost an artist's popularity and market share, treating it as a marketing expense.
• 🎨 Independent artists need to be aware of the hidden costs and exploitative practices of labels before signing any deal.
• 💖 Residencies can be beneficial for artists who want a consistent income and are willing to park themselves in one location.
• 💦 Artists should consider their work ethic and willingness to take risks before deciding on a career path.

Transcript

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Questions & Answers

Q: How do labels fake streams and why do they do it?

The exact method of faking streams is unknown, but labels spend money to manipulate streaming numbers, treating it as a marketing expense. They do it to boost an artist's popularity, market share, and potential for success.

Q: Are artists aware that their streams are being faked?

Many artists are unaware of this practice, as labels keep the mechanics of faking streams hidden. Russ had conversations with top-streamed artists and insiders in the industry who confirmed this practice.

Q: Is it possible for independent artists to have successful careers without label support?

Yes, independent artists can have successful careers, but it requires a strong work ethic, entrepreneurial spirit, and the ability to handle all aspects of their career. However, some artists may prefer the support and resources that a label can provide.

Q: Why do labels get a bigger cut from streaming revenue than independent artists?

Labels take a larger percentage because they assume the financial risk and provide marketing and promotional support. They also have the leverage to negotiate better deals with streaming platforms based on their artists' popularity and market share.

Summary & Key Takeaways

• Labels are buying fake streams to boost an artist's popularity and market share. This practice is widespread and known in the industry, although the mechanics of how it is done are not disclosed. The labels treat it as a marketing expense, as the streams generate real money in return.

• Independent artist Russ discusses the advantages and disadvantages of working with labels. He believes that labels exploit artists by taking ownership of their masters and giving them loans that are heavily taxed and need to be paid back in full.

• Russ encourages artists to audit their labels and be aware of the hidden costs and exploitative practices. He also mentions that artists should consider their level of work ethic and willingness to take risks before deciding on a career path.

• Residencies in venues like Las Vegas can be beneficial for artists who want to park themselves in one location and have a consistent income. However, it depends on the artist's lifestyle and goals.