Drinking with Jacob & a marketing guru | Summary and Q&A

TL;DR

Musician Jacob Restitute discusses the importance of online and social media marketing with Nicholas Jordan Chen, an expert in Facebook advertisement and media marketing.

Key Insights

• 🤕 Online and social media marketing play a crucial role in today's digital age and are essential for businesses to compete effectively.
• 👨‍🔬 Nicholas Jordan Chen's academic background in research provides him with the skills to understand market trends and the behavior of potential customers.
• 🤯 Having a specific target audience in mind and creating ad sets to reach them is vital for successful marketing campaigns.
• 👨‍💼 An online presence is necessary for a business to exist and garner attention from potential customers.
• 🥰 Understanding one's goals, whether it's creating art for art's sake or selling it, helps determine the level of competition required.
• 🗯️ It is essential to research and analyze the demographic of those who engage with posts to ensure targeting the right audience.
• 😌 The power of social media lies in its ability to reach a wide audience, but it is crucial to tailor content to specific demographics.

Transcript

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Questions & Answers

Q: What is Nicholas Jordan Chen's background in online marketing?

Chen has a strong academic background in research, having studied and written research papers during his undergraduate and graduate studies. He focuses on understanding people and market trends in his approach to Facebook advertisement and media marketing.

Q: How did Chen apply his knowledge of online marketing to his first client's real estate business?

Chen helped his mother, a real estate buyer's agent, to find clients by targeting a specific demographic. He looked at factors such as their preferences, income, and lifestyle to create effective ad campaigns and reach potential buyers.

Q: Why does online presence matter for businesses?

Restitute and Chen emphasize that having an online presence is essential because the internet is now considered real life. Without an online presence, it is challenging for businesses to exist and compete with competitors who have established digital platforms.

Q: How does targeting an audience through ad sets work?

Chen explains that analyzing the demographic of people who engage with a post helps determine whether the target audience is interested. He believes that targeting and marketing ad sets are more about removing people who aren't interested rather than adding more individuals.

Summary & Key Takeaways

• Jacob Restitute introduces Nicholas Jordan Chen, an expert in Facebook advertisement and media marketing, to discuss the importance of online and social media marketing.

• Chen explains his background in academic research and how it relates to market trends and understanding people.

• They discuss the significance of having an online presence in today's digital age and the need to compete in the marketplace.