Why Musicians Should Put their Audience FIRST | Mike Boyd Jr Interview | Summary and Q&A

TL;DR

Music industry professional and A&R rep, Mike Boyd Jr., shares valuable insights on various topics, including music, NFTs, and building a successful career as an artist.

Key Insights

• 👯 Giving people what they want is crucial in building a successful music career.
• 🥳 Collaborations and partnerships between brands and artists in the NFT space can be highly beneficial for both parties.
• 🚙 Utility and real-life experiences are valuable additions to NFT offerings.
• 💨 Being self-aware and grateful for successes achieved along the way is important for aspiring artists.
• 🖐️ The opinions and demands of fans can play a significant role in an artist's success.
• 🤩 Authenticity, passion, and the ability to connect with listeners are key factors in evaluating an artist's potential.
• 🎼 Quality and uniqueness in music should be prioritized over imitating others.

Transcript

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Questions & Answers

Q: How does Mike Boyd Jr. select artists for collaborations and partnerships in the music industry?

Mike listens to a lot of music, including submissions from emerging artists. He considers the quality of the music, the artist's movement, and the team behind them. He also pays attention to the opinions and demands of fans and takes them into account when making decisions.

Q: What advice does Mike Boyd Jr. have for emerging artists who want to make it in the music industry?

Mike suggests that emerging artists should focus on creating music they are passionate about and connecting with their fans. It's important to listen to and fulfill their desires, as well as be self-aware and grateful for the opportunities and successes achieved along the way.

Q: How does Mike Boyd Jr. view the concept of NFTs and their role in the music industry?

Mike sees NFTs as a form of marketing and a way to connect with fans and reward them. He emphasizes the importance of offering utility and real-life experiences to NFT holders, such as backstage access or signed lyric sheets.

Q: What are some key factors Mike Boyd Jr. considers when evaluating an artist's potential for success?

Mike values authenticity, passion, and the ability to connect with listeners. He believes that artists should focus on their own unique style and sound, rather than trying to imitate others. He also considers the feedback and opinions of fans and industry professionals in evaluating an artist's potential.

Summary & Key Takeaways

• Mike Boyd Jr. works at an ad agency and is in charge of the music strategy for the company, collaborating with brands and musicians to create music-related content and campaigns.

• He discusses the Budweiser NFT drop, highlighting the importance of partnerships and collaboration between brands and artists in the NFT space.

• Mike emphasizes the significance of giving people what they want, adapting to the market, and continuously listening to and connecting with fans.