The Golden Rule of Blogging with Erin Winters | Summary and Q&A

TL;DR

Learn how to overcome the challenge of finding interesting content for your vlog and create a connection with your audience.

Key Insights

• 💨 Vlogging is about finding the interesting aspects of your journey or business and presenting them in a compelling way.
• 🎑 Your vlog goals should align with what your audience wants to see, whether it's behind-the-scenes, product development, or lifestyle content.
• 🍳 Brainstorming and breaking down your goals into specific content ideas can help you find a variety of topics to vlog about.
• 🙂 Don't underestimate the power of casual and light-hearted content to build a connection with your audience.
• ❓ Sharing your enthusiasm and unique approaches to tasks can make even repetitive content interesting.
• 👨‍💼 Documenting exciting events or activities related to your business can provide fresh and engaging content.
• 😚 Write down ideas as they come to you, even if you're not vlogging that day, to ensure you don't lose potential content.

Transcript

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Questions & Answers

Q: How can I overcome the feeling that my life or business is not interesting enough for vlogging?

Remember that there is always something unique and interesting about your journey or experiences. Focus on showcasing your personality and the behind-the-scenes aspects of your business that your audience may find intriguing. It's all about framing and storytelling.

Q: What should be the main goal of my vlog?

The goal of your vlog can vary depending on your business, but it should align with what your audience wants to see. Whether it's behind-the-scenes footage to make your company seem cool, or showcasing the product development process or lifestyle associated with your products, consider what your audience would find valuable and engaging.

Q: How can I come up with more specific content ideas for my vlog?

Start by brainstorming the overall goals of your vlog channel, such as showing behind-the-scenes moments or product development. Then, break these goals down into specific tasks and activities associated with your business. Don't be afraid to include casual and light-hearted content, such as grabbing a coffee or chatting with teammates, to add authenticity and build a connection with your audience.

Q: What if I feel like the tasks I do in my business are repetitive and not interesting?

Even if you have repetitive tasks, there are still unique angles or approaches you can use to make them interesting. Focus on showcasing your excitement and passion for what you do, or consider sharing your routine with your audience to build a deeper connection. Remember, repetition can actually increase trust and connection with your audience.

Summary & Key Takeaways

• Many people struggle with finding interesting content for their vlogs, but there is always something or someone interesting to document about your company or business's journey.

• The key is to frame and present your content in an engaging way, focusing on the audience you want to connect with.

• Start by brainstorming the overall goals of your vlog and then break them down into specific content ideas that align with your audience's interests.