TAP Conference 2015 - Gary Vaynerchuk Keynote | Summary and Q&A

17.1K views
November 3, 2015
by
GaryVee
YouTube video player
TAP Conference 2015 - Gary Vaynerchuk Keynote

TL;DR

Mobile has become an integral part of our lives and is the future of commerce, driven by the value we place on time and the attention we give to mobile devices.

Install to Summarize YouTube Videos and Get Transcripts

Questions & Answers

Q: Is mobile a worthwhile conversation?

Yes, mobile is a foregone conclusion and the primary place where business and consumer behavior intersect. It is where the attention and money will be in the future.

Q: How does commerce in mobile work?

Commerce in mobile is driven by the value of time. Attention is the most important asset, and mobile allows for seamless experiences that save time for consumers.

Q: What makes Snapchat successful?

Snapchat is winning the attention of millions of users, particularly young people. They have become the entire cable industry for the younger generation and are primed for future business models.

Q: Would people install a phone into their body?

The fact that a significant portion of the audience is willing to have a phone implanted in their body highlights the extent to which mobile has become an intrinsic part of our lives.

Summary & Key Takeaways

  • Mobile is the closest thing to an extension of a human being and has become a primary screen for many people.

  • The dynamics of mobile app culture mirror those of previous web-based platforms.

  • Commerce in mobile is a foregone conclusion due to the attention and value we place on time.

Share This Summary 📚

Summarize YouTube Videos and Get Video Transcripts with 1-Click

Download browser extensions on:

Explore More Summaries from GaryVee 📚

Summarize YouTube Videos and Get Video Transcripts with 1-Click

Download browser extensions on: