TAP Conference 2015 - Gary Vaynerchuk Keynote | Summary and Q&A

TL;DR

Mobile has become an integral part of our lives and is the future of commerce, driven by the value we place on time and the attention we give to mobile devices.

Key Insights

• 🚗 Mobile is the first, second, and many more screens in our lives, dominating our attention.
• 🚗 Commerce in mobile is propelled by the value of time and the need for seamless experiences.
• 😌 Snapchat's success lies in capturing the attention of millions of users, a valuable asset in today's digital landscape.

Transcript

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Questions & Answers

Q: Is mobile a worthwhile conversation?

Yes, mobile is a foregone conclusion and the primary place where business and consumer behavior intersect. It is where the attention and money will be in the future.

Q: How does commerce in mobile work?

Commerce in mobile is driven by the value of time. Attention is the most important asset, and mobile allows for seamless experiences that save time for consumers.

Q: What makes Snapchat successful?

Snapchat is winning the attention of millions of users, particularly young people. They have become the entire cable industry for the younger generation and are primed for future business models.

Q: Would people install a phone into their body?

The fact that a significant portion of the audience is willing to have a phone implanted in their body highlights the extent to which mobile has become an intrinsic part of our lives.

Summary & Key Takeaways

• Mobile is the closest thing to an extension of a human being and has become a primary screen for many people.

• The dynamics of mobile app culture mirror those of previous web-based platforms.

• Commerce in mobile is a foregone conclusion due to the attention and value we place on time.