Tri Tran, Munchery CEO on changing the way people eat: No more unhealthy food or lack of time | Summary and Q&A

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August 31, 2016
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This Week in Startups
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Tri Tran, Munchery CEO on changing the way people eat: No more unhealthy food or lack of time

TL;DR

Freshly prepares and chilled meals are delivered to customers' doors, offering a convenient and accessible way to enjoy restaurant-quality food at home.

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Questions & Answers

Q: How are the meals prepared and delivered?

The meals are prepared by professional chefs, packaged into single-serving containers, and delivered chilled. Customers receive instructions to heat up the food before enjoying it.

Q: Is there a wide variety of options on the menu?

Yes, the menu offers around 12 to 15 entree choices daily, with additional items added regularly. The chill format allows for a diverse range of options, including appetizers, side dishes, desserts, kids' meals, and beverages.

Q: How is delivery handled for different locations?

In proper San Francisco, delivery is available on-demand, with meals arriving within 20 minutes of ordering. For other areas like San Jose or Walnut Creek, customers need to order a few hours in advance and select a delivery window.

Q: Is this business mainly a technology venture or a food venture?

While the business is funded by venture capitalists and has a technology component, it primarily focuses on food delivery. The founder's lack of prior food experience was overcome by assembling a team of experienced culinary professionals.

Summary & Key Takeaways

  • Freshly prepared meals, cooked by professional chefs, are chilled and packaged in single-serving containers for delivery.

  • Customers receive simple instructions to heat up the food, either in the oven or microwave, to enjoy a meal that matches the chef's design.

  • The chill format allows for a wide variety of menu options, including appetizers, entrees, side dishes, desserts, kids' meals, and beverages.

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