Women's Wellness | SALT Talks #119 | Summary and Q&A

December 3, 2020
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Women's Wellness | SALT Talks #119


Jordan Gaspar and Jordana Kier discuss the evolution of the natural personal care space and the rapid growth of Lola, the first lifelong brand for women's health.

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Questions & Answers

Q: How has the natural personal care space evolved in recent years?

The natural personal care space has seen significant growth, with consumers prioritizing products that focus on overall well-being. There is a blurring of categories between food and personal care, and the emergence of ingestible beauty and functional products.

Q: How has Lola been successful in expanding its d2c business and entering retail?

Lola sees direct-to-consumer as a vital channel but aims to be available to customers wherever they prefer to shop. They have successfully launched in Walmart, providing omnichannel access to their products. They focus on transparency, quality testing, and building a community.

Q: How has COVID-19 impacted Lola and the consumer landscape?

Lola's subscription-based model has remained resilient during the pandemic. They have adapted to changing customer routines and increased their digital resources. Walmart shoppers have shown increased interest in natural feminine care products.

Q: How can men be more supportive of women's health and periods?

Men can be supportive by not stigmatizing periods and understanding the importance of taking care of women's bodies. Open conversations, education, and inclusivity are key in breaking down barriers and creating a supportive environment.

Summary & Key Takeaways

  • Jordan Gaspar introduces AF Ventures, a venture capital firm investing in high-growth consumer brands, and discusses the proprietary resources and hands-on approach they offer to their portfolio companies.

  • Jordana Kier explains Lola, a brand focused on providing transparent products, content, and a supportive community for women's reproductive health. Lola has expanded into sexual wellness and recently launched in Walmart stores.

  • Gaspar and Kier discuss the changing landscape of the natural personal care space, the importance of transparency and sustainability, and the increasing demand for these products.

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