PandoList: How ModCloth Co-Founder Susan Koger Chooses Her Designs | Summary and Q&A

TL;DR

Modcloth's co-founder shares her passion for vintage clothing and how she finds inspiration for the clothes they design and sell on their website.

Key Insights

• 😩 Feeling confident and comfortable in the clothes you wear is more important than following trends.
• 👣 Vintage clothing with unique prints, colors, and details can inspire modern designs.
• 🕰️ Personal style is influenced by mood and figure, with flattering pieces being preferred.
• 🥰 Childhood experiences and family influences can shape a person's love for fashion.
• 🥳 The birth of Modcloth stemmed from a passion for vintage clothing and the desire to create a better online shopping experience.

Transcript

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Questions & Answers

Q: How does feeling great in the clothes you wear impact your overall style?

Feeling great in your clothes can boost your confidence and help you project your best self. It is essential to wear something you love and feel comfortable in, as it will show in your demeanor and style.

Q: What inspires the co-founder when selecting clothes for Modcloth?

She is inspired by prints and colors that catch her attention, along with fabrications that feel unique and special. It is an intuitive process driven by her love for certain pieces.

Q: How did the co-founder's love for vintage clothing begin?

Her earliest fashion memories involve playing dress-up in her grandmother's vintage collection. Growing up surrounded by amazing fashion pieces fueled her lifelong passion for vintage clothing.

Q: What prompted the co-founder to start Modcloth?

While preparing for college, she started thrifting and collecting vintage clothing. Her large collection led her boyfriend, who is now her husband and co-founder, to suggest starting a website to sell the pieces. The lack of satisfying online platforms at the time motivated her to learn web design and launch Modcloth.

Summary & Key Takeaways

• Modcloth co-founder discusses the importance of feeling great in the clothes you wear and how it reflects in your overall style.

• She showcases vintage clothing pieces, highlighting unique prints, colors, and special details that inspire her designs.

• The co-founder shares her personal fashion preferences and how she selects clothes based on her mood and figure.