"Bloggers were the perfect weapon for Pinterest because Pinterest images link back to the websites they are posted from. Aside from whatever intrinsic pleasures Pinterest may bring, every blogger loves to find free ways to boost their traffic."

"Ben partnered with a popular blogger, Victoria Smith, to establish a program called Pin it Forward which launched in May 2010."

"Victoria used a Google Doc sign up sheet to gather 300 interest women bloggers to be featured in the Pin It Forward program. Each week 10 of these bloggers were given a particular theme to write about."

"Each blogger set up a Pinterest pin board called “Pin It Forward,” then blogged about the assigned topic linking to that pin board. The first topic was “What Home Means” to the blogger."

"In that blog post they also linked to the blogger that preceded them and the blogger that came after them."

"What made Pinterest so exciting when it first splashed on the scene in late 2011 was not just that it had millions of users, the users were generally ordinary consumers."

"Huge numbers of women, mostly from the middle of America, were not trying to accomplish anything but bookmark and share their hopes and dreams with other Pinterest members."

"Many of Pinterest’s early users were friends and patients of Ben’s mother, who lives in Des Moines, Iowa."

"The first pin on Pinterest was in January 2010."

"Hiroshi Mikitani, chief executive of the Japanese company Rakuten that invested $50 million in Pinterest this May, said that his firm and Pinterest share the belief that using online marketplaces should be an “entertaining” process that encourages shoppers to explore."

"While some may see e-commerce as a straightforward vending machine-like experience, we believe it is a living process,”"

"One of the things that impressed me about Nick Harris’ marketing programs at Benjamin Moore was his skill at incorporating “transmedia” techniques across social media platforms and into real events."

"Sony Electronics is succeeding on Pinterest in spite of being in an industry that is not particularly popular with the primary Pinterest demographic. Sony was one of the first brands to make each SKU pin-able, an important step in enabling Pinterest to drive e-commerce."