"Alex kept track of books and articles he was reading, to-do lists, work projects, and research ideas. The product also became his daily journal. Like I said, an operating system for his life."

"Roam has became a replacement for my personal workspaces in Google Docs and Notion."

"I became obsessed with the product and how the bi-directional page architecture helps me express and rediscover ideas."

"We love asking questions. But none of us really know. The product will be built by the cult, and not at investor dinners. That’s why I invested."

"It is very rare to create cults via software, especially this early in the lifecycle of a product."

"When building social products, your customers must describe your app as being fun, otherwise your product won’t work. Fun is a basic feeling that you must achieve."

"More important than “being in Los Angeles” or any physical location — the personality of your product depends on the leader of your product team."

"What is the personality of your product? Pick a few words in your own mind. Then ask your teammates what they think."

"In my career, I have observed that the Product Managers who succeed are those who stick with one idea for an unreasonable period of time."

"Founders are asked to build one idea for a unreasonable period of time. VC’s who fund that idea seek conviction and focus."

"Do not become your product teams version of a used car salesman with many products to pitch and sell — that isn’t how you build great products"