"One helpful aspect of AI is that it can automate repetitive parts of the marketing process, such as task automation, data analysis, and campaign personalization."

"1. Machines can't replace human connection."

"2. AI predictions and analyses can sometimes be wrong."

"“Reliable sentiment analysis (i.e. figuring out if a sentence is happy, sad, or sarcastic) is really hard for artificial intelligence, along with reliable sentence parsing,"" said Pawan Deshpande of Scale AI."

"3. They require huge sets of data and human intervention."

"If the process seems too tedious and costly for your brand, consider if and how you want to integrate AI into your strategy."

"4. AI lacks human creativity."

"humans are still needed to brainstorm creative and innovative content strategies that will reach audiences."

"Only a human marketer can spearhead touching, relevant content that fosters connection."

"Ultimately, AI can be an excellent tool to automate and streamline aspects of the marketing process, but companies should be aware that AI shouldn't replace the human element."