Win Bigly: Persuasion in a World Where Facts Don't Matter

By Scott Adams
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"Win Bigly" by Scott Adams is a captivating and thought-provoking book that explores the unpredictable rise of Donald Trump during the 2016 presidential election.

Adams, the creator of the Dilbert comics and a trained hypnotist, takes readers on an enlightening journey through the art of persuasion, and how it played a significant role in Trump's victory. Combining his unique perspective as both an observer of human behavior and a Trump supporter, Adams dissected the tactics that contributed to Trump's win.

In this concise and engaging read, Adams reveals the power of persuasion techniques such as cognitive dissonance, pacing and leading, and linguistic framing that Trump employed to shape the narratives and decisions of voters. He shares how Trump effectively used exaggerated claims and offensive comments to dominate the news cycle, capturing attention and steering the conversation in his favor.

Throughout the book, Adams challenges traditional explanations for Trump's success, arguing that his victory was not solely a result of luck or political expertise, but rather a carefully crafted strategy to appeal to voters on an emotional level. He explores the concept of "linguistic kill shots" – concise and memorable phrases that can irreparably damage an opponent's reputation - which Trump skillfully utilized throughout the campaign.

While "Win Bigly" may be controversial for some readers, it offers a refreshing and insightful perspective on the art of persuasion and its role in political campaigns. By delving into Trump's campaign strategy and highlighting its effectiveness, Adams encourages readers to think critically about the power dynamics at play during elections and beyond.

In summary, "Win Bigly" presents a compelling case for the significant influence of persuasion in politics and provides a unique lens through which to understand the rise of Donald Trump. Whether you support or oppose Trump, this book offers valuable insights into the techniques employed by persuasive individuals and serves as a reminder that understanding the art of persuasion is crucial in today's media-driven world.
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