"It's Earnings That Count" by Hewitt Heiserman is a comprehensive guide that presents an alternative perspective on evaluating stocks for investment purposes.

Heiserman emphasizes the significance of focusing on a company’s earnings quality rather than solely relying on traditional financial ratios. He introduces the concept of an Earnings Power Box, which assesses a company’s sustainable earnings power in relation to its various competitive advantages and financial risks.

The book provides readers with a clear framework for identifying companies with durable earnings power, allowing investors to make informed decisions based on a company’s potential for long-term profitability. Heiserman identifies common pitfalls in financial analysis and provides practical examples to illustrate his methodology.

Moreover, he emphasizes the importance of conducting thorough due diligence, such as scrutinizing financial statements, understanding business models, and assessing management quality.

"It's Earnings That Count" equips investors with the tools and knowledge needed to develop a more accurate understanding of a company’s earnings potential, enabling them to make more informed investment decisions.