"""being close to people that inspire you is a very good first step."""

"""If you're really lucky in life you have someone to call you out on your own bullshit."""

"Ben eventually teamed up with a friend from college who was living in New York, Paul Sciarra."

"Two things got him through that hard time. 1) He felt like he couldn't go back to Google. 2) He didn't want to let Paul down."

"""You're going to miss out, this is the hot deal."" It worked."

"After a while, Ben and Paul pivoted away from Tote to Pinterest. ""I'd always thought that the things you collect say so much about who you are."""

"Ben says this childhood bug collection is ""Pinterest 1.0."""

"Evan came up with the grid layout for Pinterest, says Ben."

"When Pinterest launched, Ben sent it to all his friends in California – ""and actually, no one got it."" He decided it was too late to go back."

"This is the very first ""pin"" put on the site, in January 2010."

"In May 2010, a woman named Victoria helped organize a program called ""Pin It Forward"" – a ""chain letter"" where bloggers would exchange pinboards about what home meant to them. It was an inflection point."

"Suddenly people started using Pinterest in ways the company hadn't expected. Like say this board: ""Things That Look Like The Deathstar."""

"This is the first Pinterest meet-up, organized by Victoria, now the company's community manager."

"Ben says: ""That was the moment where I was like, 'We've got it.'"""

"""Evan got the coveted door seat because you have to treat your designer really well,"" says Ben."

"Ben says this venn diagram explains how he's felt Ever since Pinterest started taking off"

"""there can be only one. First place takes all; second place takes very little value."""

"Ben says it'll help you connect with the most important things in your life."

"The jeweler on the left puts all his future designs on Pinterest."

"Every day, the woman on the right finds a craft to do on Pinterest and then blogs about it."