When it comes to growing decentralized communities, grassroots community leadership and ownership are crucial for long-term success. While financial incentives can play a role, the focus should be on building a strong community through intrinsic motivation. In this article, we will explore strategies for attracting intrinsically motivated community members, fostering minimum viable contributors, and ultimately creating a sense of community ownership.

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Sep 05, 2023
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When it comes to growing decentralized communities, grassroots community leadership and ownership are crucial for long-term success. While financial incentives can play a role, the focus should be on building a strong community through intrinsic motivation. In this article, we will explore strategies for attracting intrinsically motivated community members, fostering minimum viable contributors, and ultimately creating a sense of community ownership.
- 1. Creating opportunities for intrinsically motivated contributors
To build a strong decentralized community, it is important to attract primarily intrinsically motivated individuals. These are the members who are genuinely interested in the community and will sustain their participation even when the monetary upside is uncertain. On the other hand, extrinsically motivated members can drive away more intrinsically motivated participants and create weak communities.
One common mistake made by projects is overly focusing their marketing efforts on monetary incentives such as token liquidity mining programs or price movements. Instead, the emphasis should be on creating awareness around what differentiates the community. Highlight the values, vision, and mission of the community to attract individuals who align with these principles.
- 2. Building a relationship with new community members to foster minimum viable contributors
Once you have attracted new community members, the goal is to foster a relationship that can lead to trust and engagement. This is where the concept of minimum viable participation comes into play. The idea is to create opportunities for new members to contribute in meaningful ways, even if it's in small ways initially.
One effective strategy is to enable community members to self-signal their intentions. This means providing clear call-to-actions for the different types of contributions you are seeking. Whether it's through volunteering for specific tasks, sharing ideas, or participating in discussions, giving community members the chance to actively contribute can lead to a sense of ownership and investment in the community.
- 3. Directing community members to opportunities to participate
While monetary rewards can acknowledge the value that community members bring, they should not be the sole incentive for participation. Instead, think of them as a way to appreciate and recognize the contributions made by community members.
To foster community ownership, it is important to direct community members to opportunities to participate and make a difference. This can be through collaboration on projects, involvement in decision-making processes, or even taking on leadership roles within the community. By involving community members in meaningful ways, they will feel a sense of ownership and responsibility towards the community's success.
In conclusion, growing decentralized communities requires a focus on grassroots community leadership and ownership. By attracting primarily intrinsically motivated members, fostering minimum viable contributors, and creating a sense of community ownership, projects can build strong and sustainable communities. Remember, it's not just about the financial incentives, but about creating a community that people genuinely want to be a part of and contribute to.
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