The Synergies Between Self-Taught AI and Product-Led Growth: Insights and Strategies


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Sep 24, 2023

3 min read


The Synergies Between Self-Taught AI and Product-Led Growth: Insights and Strategies


In recent years, both the field of artificial intelligence and the realm of business growth strategies have witnessed significant advancements. New approaches have emerged, shedding light on the similarities between self-taught AI algorithms and product-led growth (PLG) strategies. This article explores the connections between these two domains, highlighting the role of self-supervised learning in AI and the importance of customer-centric approaches in PLG. By delving into these topics, we can uncover unique insights and actionable advice for both AI researchers and business leaders.

Self-Taught AI: Learning Without External Labels or Supervision

Self-supervised learning algorithms have revolutionized the field of AI by enabling machines to learn without the need for external labels or supervision. Large language models, for example, can predict the next word in a sentence by training on massive text corpora. This approach mimics how animals, including humans, learn by exploring their environment and gaining a robust understanding of the world. Just as self-supervised algorithms create gaps in data and ask neural networks to fill them, biological brains are continuously predicting future outcomes. However, it is crucial to note that self-supervised learning alone may not be sufficient for a comprehensive understanding of brain function.

Product-Led Growth: Leveraging the Power of the Product

Product-led growth (PLG) is a business strategy that relies on using the product itself as the primary vehicle for customer acquisition, activation, and retention. By allowing prospects to experience the product firsthand, companies can generate fast time to value, a critical guiding principle for successful PLG. Loom, a video communication tool, exemplifies this approach by attracting and converting millions of users and organizations. Loom's focus on meeting user needs and incorporating their feedback has helped them build a loyal customer base and create evangelists who spread the word about their product.

Common Points and Synergies:

While seemingly disparate, the worlds of self-taught AI and product-led growth share common points that can be connected naturally. Both domains emphasize the importance of understanding user needs and leveraging feedback to improve the product or model. In self-taught AI, algorithms attempt to predict gaps in data, just as PLG strategies aim to address the gaps in user needs and expectations. Moreover, both AI algorithms and PLG strategies rely on constant iteration and improvement to provide value to users or customers.

Actionable Advice:

  • 1. Embrace Self-Supervised Learning: AI researchers can benefit from incorporating self-supervised learning algorithms into their models. By creating gaps in data and training models to fill them, researchers can enhance the syntactic and linguistic abilities of AI systems. This approach can lead to more accurate predictions and a deeper understanding of the underlying data.
  • 2. Prioritize User-Centricity: Business leaders should adopt a customer-centric approach when implementing PLG strategies. By actively listening to user feedback, addressing their needs, and involving them in the development process, companies can build loyalty and transform users into evangelists. Creating dedicated landing pages for different use cases and aligning cross-functional teams can further enhance user satisfaction and product success.
  • 3. Establish Thought Leadership: To establish authority and become the go-to resource in their respective markets, companies should invest in content creation. By producing thought leadership articles, SEO-focused content, and case studies, businesses can satisfy search intent and position themselves as industry leaders. This approach can lead to increased brand recognition, higher customer trust, and ultimately, business growth.


The convergence of self-taught AI and product-led growth provides valuable insights and strategies for both researchers and business leaders. By harnessing the power of self-supervised learning and embracing customer-centric approaches, we can unlock new possibilities in AI advancement and business growth. Incorporating these actionable advice into practice can lead to improved models, enhanced user experiences, and increased market success. As we continue to explore the synergies between these domains, we are poised to witness further advancements and transformative outcomes.

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