The Role of Community and How It Should Be in the Curator Economy: Insights for Product Managers


Hatched by Glasp

Aug 28, 2023

4 min read


The Role of Community and How It Should Be in the Curator Economy: Insights for Product Managers

In today's digital age, the power of curation has become increasingly profitable. As much as content creators, curators are now recognized for their ability to gather, analyze, and present valuable information to a specific audience. However, the true essence of curation lies not only in the act of selecting and distributing content but also in the trust and connection developed with the community.

Unlike sought-after celebrities, micro-influencers are gaining preference in the curator economy. These individuals are more closely connected with their community, making them more relatable and trustworthy. The value of curated content goes beyond mere distribution; it lies in the judgment and expertise of the curator behind it. Thus, it is crucial to know and understand the curators we follow and whether their unique outlook adds value to the information we consume.

While articles may be freely accessible, the selection process undertaken by curators requires diligent work. Monetizing this effort is not only fair but also necessary to ensure the sustainability of quality curation. Unfortunately, there are instances where sloppy work is mistaken for curation, driven solely by a desire for monetary gain. It is the responsibility of a knowledge-obsessed community to reclaim the true meaning of curation, where the intention is to inform and select rather than prioritize profit over creativity.

As a community, we have the opportunity to teach and learn from one another. In an oversaturated world, it is essential to focus on what truly matters. By connecting with curated content and engaging in meaningful discussions, we can collectively navigate through the noise and highlight the most valuable information available.

Drawing from the insights of the "Good Product Manager/Bad Product Manager" article by Andreessen Horowitz, we can find commonalities between the role of a product manager and that of a curator. Both require a strong foundation of knowledge and confidence in their respective fields. A good product manager understands the market, product, product line, and competition, just as a curator must be well-versed in their chosen subject matter.

Furthermore, both product managers and curators must take responsibility for devising and executing a winning plan. Excuses have no place in their work. While product managers manage the product team, curators must actively engage with their community and build trust. The focus should always be on delivering superior value and addressing the needs of their target audience.

In the realm of curation, product managers can apply their skills to ensure the content they curate aligns with the goals and values of their community. They can create collateral, presentations, and FAQs that provide additional context and support for the curated content. By anticipating potential flaws and offering real solutions, product managers can enhance the quality and reliability of the curated information.

To excel in their roles, both product managers and curators must have a clear understanding of their target audience. They must decompose problems, ask critical questions, and assume that their audience is intelligent and discerning. Clarity and timely communication are essential, whether it is in sending status reports or presenting curated content to the community.

In conclusion, the role of community in the curator economy is of utmost importance. Curators must prioritize the needs of their audience and establish trust through their expertise and judgment. Product managers can draw parallels from their own profession and bring valuable insights to the world of curation. By emphasizing the value of curated content and promoting genuine connections within the community, we can collectively navigate the oversaturated world of information and focus on what truly matters.

Actionable Advice:

  • 1. Prioritize quality over quantity: As a curator or product manager, focus on delivering superior value rather than overwhelming your audience with an abundance of content. Select and present only the most valuable information to maintain trust and engagement.
  • 2. Engage with your community: Actively participate in discussions, answer questions, and seek feedback from your community. By building genuine connections and understanding the needs of your audience, you can enhance the relevance and impact of your curated content.
  • 3. Continuously learn and adapt: Stay updated with the latest trends, developments, and preferences of your community. Embrace a knowledge-obsessed mindset, always seeking to improve and refine your curation skills. Flexibility and adaptability are key to thriving in the curator economy.

Remember, the curator economy is driven by the power of community, trust, and expertise. Embrace these principles, and you will contribute to a more informed and connected world.

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