The Intersection of Crypto Companies and Google's Failed Products: Lessons Learned


Hatched by Glasp

Sep 20, 2023

3 min read


The Intersection of Crypto Companies and Google's Failed Products: Lessons Learned


In the ever-evolving landscape of technology and innovation, companies often experiment with new ideas and products. However, not all ventures are successful. This article explores two seemingly unrelated topics: the cap tables of crypto companies and Google's failed products. While they may appear distinct, there are common threads that connect them. By examining these commonalities, we can glean valuable insights and actionable advice for future endeavors.

The Two Cap Tables of Crypto Companies:

Crypto companies operate with two cap tables: the equity cap table and the token cap table. The equity cap table determines ownership stakes and is typically distributed pro-rata across the company's stakeholders. On the other hand, the token cap table reflects the distribution of tokens, which incentivize network participants to foster network effects. The community allocation holds prominence on the token cap table, emphasizing the importance of engaging validators and stakers. Additionally, crypto cap tables introduce a unique element known as the treasury. The treasury accumulates tokens acquired through the foundation's participation in the community, such as running validators or stakers. Each deal in the crypto space is often tailored to specific requirements, and investor token ownership rights can take various forms, including warrants granting the right, but not the obligation, to purchase tokens at a discounted price during early rounds.

Google's Failed Products:

Google, a tech giant known for its innovative endeavors, has also faced its fair share of failures. The company's 25 biggest failed products shed light on the challenges of introducing novel ideas without meeting user expectations. One recurring theme is the failure to provide something new and innovative enough to capture users' attention. For instance, Google+ and Google Buzz attempted to compete with social media platforms like Twitter but failed to offer distinct advantages. Similarly, Google Offers aimed to rival coupon sites like Groupon but lacked a competitive edge. These examples highlight the importance of understanding user needs and delivering unique value propositions.

Connecting the Dots:

Despite the apparent disconnect between crypto company cap tables and Google's failed products, several common points emerge. Both industries emphasize the significance of understanding user demands and providing innovative solutions. In the case of crypto companies, the token cap table's focus on community allocation highlights the importance of engaging network participants by offering incentives. Similarly, Google's failed products fell short because they failed to offer something new or failed to understand users' needs. Both industries also emphasize customization and tailoring offerings to specific requirements. Crypto deals are often bespoke, just as Google attempted to introduce various products tailored to different niches.

Actionable Advice:

  • 1. Prioritize user needs: Whether in the crypto space or developing new products, understanding user demands and delivering unique value propositions is crucial. Conduct thorough market research and engage with potential users to identify pain points and unmet needs.
  • 2. Balance innovation and market fit: While innovation is essential, it must be balanced with practicality and market viability. Ensure that new offerings provide significant improvements or solve existing problems, giving users a reason to adopt them.
  • 3. Continuously iterate and adapt: Both industries emphasize the importance of agility and adaptability. Test and iterate products based on user feedback, and be open to pivoting or discontinuing initiatives that do not gain traction. Regularly reassess market conditions and adjust strategies accordingly.


By exploring the intersection of crypto company cap tables and Google's failed products, we uncover valuable insights into the challenges and opportunities faced by innovative ventures. Understanding user needs, providing unique value propositions, and adapting to market conditions are foundational principles for success in both industries. By applying these lessons and taking actionable steps, entrepreneurs and companies can navigate the complex landscape of technology and innovation more effectively.

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