How To Start SMMA From Scratch With $0.00 | Summary and Q&A

TL;DR

Learn the skill stack necessary to achieve success in a social media marketing agency, including lead sourcing, eliciting attention, appointment booking, nurturing, and more.

Key Insights

• 🥺 Acquisition skills, including lead sourcing, eliciting attention, appointment booking, and objection handling, are crucial for success in a social media marketing agency.
• 🤔 Emotional management, data management, and scientific thinking play a significant role in making rational decisions and managing the business effectively.
• 😆 Retention skills, such as delivering results, client onboarding, support, and nurturing, are essential for keeping clients satisfied and growing their business.
• 🧑‍💻 Skills related to advertising, such as copywriting, creative generation, offer building, and tech knowledge, are necessary for successful campaigns.
• 🏃 Operations skills, including hiring, management, culture building, and system development, are crucial for running the agency smoothly.
• 🧡 Developing a wide range of skills is necessary for long-term success in the industry, and it takes time and practice to become proficient in each skill.
• 🕴️ Comparing one's progress in the agency to others may not be accurate without considering the skills and experience each person had prior to starting their business.

Transcript

hello my friends and welcome to another video today I'm going to be running you through the skill stack that I believe is required for a social media marketing agency to achieve success so if you run an SMA or if you run an info business like an online coaching business I'm going to run you through what I believe to be the skill stack that is requi... Read More

Questions & Answers

Q: What is the first skill needed in a social media marketing agency?

The first skill needed is lead sourcing, which involves finding qualified leads and gathering their information efficiently.

Q: How important is eliciting attention in the acquisition process?

Eliciting attention is crucial as it involves crafting a compelling offer and getting positive replies or actions from potential clients, showing their interest.

Q: How is appointment booking different from eliciting attention?

Appointment booking requires crafting clever follow-up messages and being consistent in communication to get potential clients to schedule a call or meeting.

Q: Why is objection handling considered the hardest skill in acquisition?

Objection handling requires empathy, quick thinking, persuasion, and persistence. It is essential to address client objections effectively and build trust.

Summary & Key Takeaways

• Acquisition is the first category of skills required for success in a social media marketing agency, including lead sourcing and eliciting attention.

• Appointment booking and show skills are crucial for successfully converting leads into appointments and ensuring they show up.

• Sales skills, including questioning and listening, pitching, and objection handling, are essential for closing deals.