Can't Get SMMA Appointments? Watch this... | Summary and Q&A

TL;DR

Learn how to effectively communicate and pitch your services during cold calls to decision makers, focusing on tone and problem-based approach.

Key Insights

• 🥌 Effective cold calling requires attention to both tone and content, with tone carrying significant weight in the success of the call.
• 🉐 Honesty and transparency in gaining the prospect's permission to pitch can establish trust and increase receptiveness.
• 😒 The use of a problem-based approach, either push (assumption of problems) or pull (identification of potential problems), can resonate with prospects and demonstrate the value of your services.

Transcript

so i want you to picture this right let's say you call up a business and you call them and then you say i want to talk to john john's the decision maker the person who can buy your retainer or your services and you get through to john by some miracles you bypass the gatekeeper and then john says all right john's speaking and then you're there and y... Read More

Questions & Answers

Q: How important is tone during cold calls?

Tone is crucial during cold calls as it conveys confidence, enthusiasm, and love for what you're offering. It can be observed naturally by discussing something you are passionate about.

Q: Should I pitch my services directly or focus on addressing the prospect's problems?

It is recommended to focus on the prospect's problems rather than directly pitching your services. By positioning your offering as a potential solution, you create resonance and interest.

Q: How can I gain the prospect's permission to pitch?

Begin the call by being transparent and asking the prospect if they would like to hang up or give you 30 seconds to explain your pitch. This honesty disarms them and establishes trust.

Q: Should I use a scripted approach during cold calls?

The video encourages originality and discourages copying scripts. Instead, focus on understanding the problems your prospect may have and craft a customized approach to address those problems.

Summary & Key Takeaways

• The video discusses the importance of tone and content during cold calls, emphasizing that 80% of success lies in how you say what you say.

• It advises approaching cold calls with honesty, gaining permission to pitch, and focusing on the problems you can solve for the prospect.

• The video encourages originality and authenticity in crafting your script, using examples and offering two approaches: push (assumption of problems) and pull (identification of potential problems).