How To Add $20k/mo To Your SMMA (Sean's Story) | Summary and Q&A

TL;DR

Client shares how joining a program helped him add $20K in monthly revenue to his agency in just five months.

Key Insights

• 🥺 Economic changes and increased competition in e-commerce led the client to transition to B2B coaching.
• 🆘 The program helped the client improve their offer, sales mentality, and acquisition strategies.
• ❓ A mindset shift towards testing and client approval rather than seeking external approval is crucial.

Transcript

all right Hello everybody welcome back to another client interview I'm getting into the habit of doing quite a few of these recently and today I'm joined by a client and friend of mine Sean um who hopped into our program um back in October of last year and we're recording this mid-February so it's been about five months since Sean hopped on board a... Read More

Questions & Answers

Q: What made you decide to transition from e-commerce to focusing on helping coaches?

The e-commerce market had become highly competitive and commoditized, with clients treating agencies poorly. Focusing on B2B coaching allowed for more consistent revenue and a better long-term business outlook.

Q: Can you explain the main problems you were looking to solve with the program?

The drop in revenue and the need for new acquisition strategies were the main challenges. The program helped me refocus on my offer, improve sales mentality, and utilize tools like cold emailing and running ads.

Q: How did joining the program impact your financial situation?

December was a rough period financially, but with the program's strategies, my revenue increased back above $30K per month. While I'm not yet completely comfortable, I see potential in reaching $100K per month with further growth.

Q: What advice would you give to someone joining the program?

Don't get hung up on seeking approval from others. Focus on testing and getting client approval instead. Take action, follow the program's guidance, and try different strategies to find what works best for your agency.

Summary & Key Takeaways

• The client's agency was doing well in e-commerce but faced a drop in revenue due to the economy.

• After joining the program, the client focused on transitioning to B2B and helping coaches to get more clients.

• By implementing new strategies from the program, such as sales scripts and cold outreach, the client was able to increase revenue.