Best SMMA Cold Loom Script (350+ Clients Signed) | Summary and Q&A

TL;DR

Learn how to create compelling cold loom scripts that capture attention and generate responses.

Key Insights

• 💳 Constraints on script length and self-referential talk are crucial for an effective cold loom script.
• ❓ Focus on the prospect and their problems, using vague statements to create curiosity and incentivize further engagement.
• ✳️ Emphasize benefits and a risk reversal to increase trust and appeal.
• 🧍 Customization and adding personal touches to the script can make it stand out and remain effective in a competitive market.
• 💍 Curiosity and incentive are powerful motivators for prospects to schedule appointments and engage further.
• 🥶 Cold loom scripts should be concise, clear, and future-focused to maximize attention and response rates.
• 👾 The goal is to build trust and create a safe space for prospects to explore the offer without pressure.

Transcript

all right let's discuss loom script today um i've made quite a lot of loom scripts and pretty much almost always they work um i've got a very specific framework for making loom scripts if you're sending cold looms and you're not getting replies or appointments you need to make sure you watch this video in full because it will help you right um watc... Read More

Questions & Answers

Q: Why is it important to put constraints on the length of a cold loom script?

Constraints force the script to be concise and to the point, allowing the prospect to quickly grasp the value proposition and increasing the chances of them watching it fully. It also ensures that unnecessary information is cut out, keeping the prospect engaged and interested.

Q: How much time should be spent talking about oneself in a cold loom script?

The speaker recommends spending no more than 20% of the loom's length talking about oneself. The focus should be on the prospect, their problems, and how your offer can provide solutions. Overemphasizing oneself can deter prospects from engaging with the script.

Q: Why is it important to create curiosity and incentive in a cold loom script?

By leaving some information vague and assuming the prospect will find the offer valuable, the script creates curiosity and incentivizes the prospect to reach out and learn more. Curiosity triggers the prospect to ask questions and engage in a conversation, leading to potential appointments.

Q: How can risk reversal be incorporated into a cold loom script?

Risk reversal can be included by explaining guarantees, results, or commission-based payment structures. By showing that you are willing to take risks and ensure the prospect's satisfaction, you build trust and make the offer more enticing.

Summary & Key Takeaways

• This video offers a framework for creating effective cold loom scripts, based on the speaker's experience of sending hundreds of thousands of successful looms.

• The first key lesson is to put constraints on the length of the loom and the time spent talking about oneself, forcing the script to be concise and focused on the prospect.

• The structure of the script includes an introduction, a reason for the video, an offer highlighting benefits and a risk reversal, a brief explanation of oneself and the company, and a wrap-up emphasizing curiosity and incentive.