BEST Script For MOST Underused SMMA Outreach Method | Summary and Q&A

TL;DR

Learn the best cold call opener that leverages curiosity and permission to increase the chances of booking appointments with potential clients.

Key Insights

• 🥶 Cold calling can be a highly effective method for acquiring clients when approached with the right mindset and strategy.
• ☺️ Transparency and honesty in the opening statement of a cold call can disarm the prospect and create a more relaxed conversation.
• 👂 Giving the prospect a choice, such as hanging up or giving the caller 30 seconds, engages their curiosity and increases the likelihood of them listening further.
• 🥶 Using an alias can help overcome fear of rejection and make the cold calling process more comfortable.
• 🥶 Persistence and determination are crucial for success in cold calling and other sales channels.
• 😚 The success of a cold call is not necessarily in closing a deal, but in securing 30 seconds of the prospect's attention to further explain the offering.
• 🥶 The best cold call opener can be applied to other sales methods and channels, enhancing the chances of successful sales and lead generation.

Transcript

so i think i've probably made i don't actually know how many cold calls i've made hundreds of thousands probably um i used to have to call 200 to 300 businesses a day for like 18 months straight um if not two years straight taught me a lot about sales and stuff but in this video i want to actually share with you my best cold call opener because i u... Read More

Questions & Answers

Q: How can cold calling be used to scale a business?

Cold calling can be a powerful method for acquiring new clients, especially in the early stages of a business. By consistently making calls and using effective strategies, such as the best cold call opener shared in the video, it is possible to generate leads and close deals.

Q: What are the important principles to keep in mind for successful cold calling?

The three key principles mentioned in the video include tonality, using an alias, and persistence. Having a positive and engaged tone of voice during the call helps create a better connection with the prospect. Using an alias can help overcome fear of rejection and make the process more comfortable. Lastly, persistence and determination are crucial to keep making calls and increase the chances of success.

Q: How does the best cold call opener work?

The best cold call opener leverages curiosity and permission. By being transparent and upfront about the call being a sales call, the prospect's guard is lowered, creating a more relaxed conversation. The opener then offers the prospect a choice to either hang up or give the caller 30 seconds to explain further. This contrast of options engages the prospect's curiosity and increases the chances of them listening further.

Q: Can the best cold call opener be used in other sales channels?

Yes, the principles of curiosity and permission can be applied to other sales methods as well. By being transparent and offering a choice to the prospect, it helps establish a sense of trust and allows for a more relaxed conversation. This approach can improve the chances of successful sales and lead generation.

Summary & Key Takeaways

• The speaker shares their experience of making hundreds of thousands of cold calls and using it to scale their agency from zero to $10,000 a month in six months.

• Cold calling can be an effective way to acquire clients if approached with the right mindset and strategy.

• The speaker reveals their best cold call opener, which involves transparency, honesty, and giving the prospect the choice to hang up or give them 30 seconds to explain.