All YouTubers Now Have More Analytics | YouTuber News | Summary and Q&A

TL;DR

TV viewership on YouTube is increasing, musicians are leveraging Shorts to gain an audience, YouTube has updates in analytics and resources for musicians, and there was a recent glitch in real-time views.

Key Insights

• 😮 TV viewership on YouTube is on the rise while mobile viewership is declining.
• 🫵 Musicians can benefit from using Shorts on YouTube but should encourage viewers to explore their longer form content.
• 😀 YouTube has made updates to analytics, allowing creators to track new and returning visitors, and matching the design of Shorts Analytics to the main app.
• 🙂 Default membership badges for channel Memberships have been slightly changed to stars.
• 👶 YouTube has provided new resources for musicians to improve their content strategy and create a better viewing experience for their audience.
• 🫵 A recent glitch in real-time views impacted data accuracy temporarily.
• 👶 Tubespanner.com has been overhauled, offering new features such as social sharing and a social bio page for content distribution.

Transcript

• I hope you're having a great week. Welcome to Tube News, where I keep you up to date with relevant news for YouTube content creators. The things that we're gonna be talking about today are a new analytics report that's now available for everyone, a minor update to YouTube memberships, some interesting information or resources for YouTube musician... Read More

Questions & Answers

Q: How is TV viewership on YouTube changing?

According to a report, TV viewership on YouTube is increasing, with mobile viewership expected to decrease. Content creators should adapt their content for both platforms.

Q: How are musicians using Shorts on YouTube?

Musicians are leveraging Shorts to gain an audience. However, there is a concern that viewers may not explore their longer form content. They can encourage subscriptions with graphic overlays to increase exposure.

Q: What updates have been made to YouTube analytics?

YouTube now allows content creators to see new and returning visitors in a quick view across their content in Advanced mode. This helps them understand which content attracts and retains audiences.

Q: Was there a recent glitch in YouTube's real-time views?

Yes, a glitch occurred on July 6th, impacting real-time views. The issue has been fixed, but there may still be gaps in data for a day or two.

Summary & Key Takeaways

• TV viewership on YouTube is expected to rise, while mobile viewership will decrease. Content creators need to optimize for both platforms.

• Musicians are using Shorts on YouTube to attract audiences, but they should encourage viewers to explore their longer form content as well.

• YouTube has added new features to analytics, including the ability to track new and returning visitors, and has updated resources for musicians.

• A glitch in real-time views occurred on July 6th, which has now been fixed but may still impact data accuracy temporarily.