How To Get SMMA Meetings in 2024 (Appointments Masterclass) | Summary and Q&A

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September 18, 2023
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Charlie Morgan
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How To Get SMMA Meetings in 2024 (Appointments Masterclass)

TL;DR

Overcoming fear and self-doubt, focusing on service delivery rather than making money, and building confidence to succeed are key elements in starting a successful business.

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Key Insights

  • 😨 Overcoming fear and self-doubt is crucial in starting a successful business.
  • 🐕‍🦺 Focusing on service delivery and building trust with clients should be prioritized over immediate financial gain.
  • 🤙 Confidence and emotional connection are vital in sales calls.
  • 🤩 Practice and consistency are key to overcoming resistance and improving cold calling skills.
  • 👨‍💼 Mindset and character development are essential in achieving goals and building a successful business.

Questions & Answers

Q: How can I overcome the fear of providing service to clients and potentially making them lose money?

Releasing attachment to making money and focusing on creating a proof of concept for your service can help ease the fear of disappointing clients. By offering your service to a few clients at first without expecting immediate financial gain, you can build confidence and establish trust.

Q: Will my accent be a barrier in sales calls and building a successful business?

Your accent should not hold you back. Your mindset and confidence going into a sales call have a much greater influence on the outcome than your accent. Focus on building rapport, understanding your clients' needs, and offering genuine solutions.

Q: How can I instill confidence in potential clients who may doubt working with someone from a third-world country?

Confidence is not instilled through words alone. Showcasing your genuine intentions and focusing on helping clients can help build trust, regardless of your country of origin. Providing a personalized approach, valuing their needs, and offering assurance through your actions will help instill confidence.

Q: How can I rebuild my cold calling tolerance after taking a break from it?

Taking a break from cold calling can weaken your skills and tolerance level. When you return to it, expect to face challenges. To rebuild your tolerance, gradually increase your cold calling frequency and consistently practice. Similar to building muscle memory, the more you practice, the better your tolerance will become.

Summary & Key Takeaways

  • Fear of service delivery: Overcoming the fear of providing a service and potentially disappointing clients can be achieved by focusing on the long-term goal of building a proof of concept instead of immediate financial gain.

  • Accent barriers: Having a strong accent should not discourage a person from achieving success in business. Confidence and mindset are more important than any perceived limitations.

  • Confidence in sales calls: Confidence in sales calls is built through emotional connection rather than simply using words. Believing in the value of your product or service and genuinely wanting to help clients will instill confidence in them.

  • Cold calling and resistance: Cold calling is a skill that improves with practice. Consistency and persistence are key to building resilience and overcoming rejection in this aspect of business.

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