"Using this framework allows you to illuminate the high-level, “big picture” stuff about your startup"

"Product: Define exactly what your product or service is and/or what it does and where its niche offering fits into the existing industry landscape."

"Purpose: Identify your company’s “Why?” What purpose does it have?"

"Passion: Use an enthusiastic, authentic tone that captures the passion, vision, and culture of your startup."

"First, Buffer sought to address the real pain point of their customers: people losing precious productivity time by posting manually on social media."

"After 10 months of blogging, it had 100,000 users."

"That means making your story newsworthy."

"“When a dog bites a man that is not news, but when a man bites a dog that is news.”"

"Timeliness: News is “new” information."

"Relevance: Keep a pulse on the most recent articles by journalists in your industry."

"Novelty: Consider how your particular angle or argument is unique."

"3. Find the Right Angle: Tailor Your Story to Each Journalist"

"Identify the Right Journalists: Pick three to five journalists and ensure they meet the following criteria:"

"Relevant industry Topic Publication"

"Research shows that 20% of your outreach will yield 80% of your results."

"Tip: Go for smaller publications that cover your relevant niche. You’re much more likely to get traction if you focus on similar interests rather than getting the biggest media outlet. Place your bets on where your key audience is. That’s how you get the best engagement."

"Researching your targets: By subscribing to your target journalists’ social feeds and publications, you can get a sense of their style, sense of humor, and what they’re passionate about."

"Tip: You should also research your target journalists’ audiences. There should be an overlap with your own, but there are entirely new elements to consider."

"Establishing your newsworthy hook: For your story to grab a journalist’s attention, you need to give them a reason to care."

"Tip: Find a way to relate your story to topics that your target journalists have an interest in."

"At the heart of any successful PR strategy lies the ability to create and build relationships."

"A good relationship can make all the difference to your startup’s PR efforts."

"Follow the Golden Rule of PR: Make Friends Before You Need Them"

"Invest in relationships early on by giving something valuable before you ask for something in return."

"Work the headline:"

"Back everything with facts:"

"Be prepared to support your pitch"

"Follow up:"

"Example Pitch (once you’ve received permission):"

"Infuse your brand story into every piece of your content."

"By putting in the groundwork first with A/B testing and social listening. It raises awareness on TikTok by creating content that resonates with its audience and draws viewers in."

"In addition to joining discussions on traditional social media outlets (Facebook, Twitter, LinkedIn, etc.), consider capitalizing on social bookmarking sites like GrowthHackers, Reddit, and Mix (formerly StumbleUpon)."

"Mentions: By monitoring the number and quality of press mentions your brand receives in different publications, you can gauge how well your message resonates with target audiences."

"Web traffic: A spike in website visits following a particular event or campaign can indicate that potential customers are engaging with your campaigns."

"Sentiment: Understanding consumer sentiment is more important than ever in today’s fast-paced digital world, which bombards customers with tons of advertising messages daily."

"Enhance Your Process and Analysis With PR Tools and Services"

"Step 1. Brainstorm ideas:"

"Step 2. Establish emerging themes:"

"Step 3. Map themes onto your calendar:"

"Step 4. Develop relevant campaigns:"

"Step 5. Invest in relationships:"

"Step 6. Track your outreach:"

"Step 7. Gear up for sprints:"

"Step 8. Plan for downtime:"

"Think about white papers, eBooks, guest blogging, partnered webinars, or podcast discussions. Aim for the content likely to have the greatest impact, and remember that less is more."

"Step 9. Test and reassess:"

"Respona is a cutting-edge PR tool that uses artificial intelligence (AI) to analyze content influencers create in your field and help you personalize your PR pitches accordingly."

"Wouldn’t it be great if you could provide journalists with expert insight regarding your industry? Well, you can with HARO."

"If you see something on the list that matches your expertise, just click through and follow the directions. If a journalist likes what you say, you can connect with them and provide them with expert insights."

"Fortunately, a tool like Anewstip can provide the speed and efficiency you require."

"This tool lets you quickly search for journalists and bloggers based on what they’ve published or tweeted. The site “helps entrepreneurs, PR professionals, and marketers connect with relevant media influentials.”"

"All you need is an always-on media presence or a content-packed calendar to keep your startup PR consistent throughout the year."

"Decide on your content type. You’ve got the best chance of engaging an audience if you use a wide range of content types, including blogs, press releases, social media, and videos."

"Mix it up! Yes, I’ve talked a lot about press releases, but they’re just one part of a startup PR strategy."

"Focus on building relationships with journalists who cover your niche."

"Additionally, contacting local newspapers and trade journals, writing guest posts, and issuing press releases are all proven methods of building PR."