"1.Pinterest Utilised Old School Word-Of-Mouth"

"Pinterest owes much of its initial success to grassroots marketing and good olde traditional word-of-mouth."

"Unable to find traction and grow its user base, Silbermann resorted to boosting Pinterest’s population by finding others like himself – “power users” who would use Pinterest as often and love it as much as he did."

"The company organized meetups at local boutiques, handing out Pinterest invites and turning participants into the forerunners of their word-of-mouth efforts."

"Pinterest’s initial user base comprised mainly of people involved in handicraft. These are social hobbies, known for having active communities – the stereotypical vision of sweet ladies gathering over cakes to crochet exists for a reason."

"2.Pinterest Reached Entire Communities By Targeting Community Leaders"

"Pin-It-Forward was a campaign that utilized bloggers to publicize Pinterest."

"These bloggers also released invites to Pinterest (the site was invite-only at that point in time). Readers were encouraged to make use of their Pinterest invites and remix the bloggers’ boards into boards of their own."

"At the moment, Pinterest has evolved into a major player for fans of DIY and handicraft content, with viewership rivaling the DIY bloggers that once ruled the segment. These same bloggers were the participants of Pin-It-Forward."

"3.Pinterest Users Are Proud Of Their Boards"

"Pinterest boards are carefully curated collections that reflect taste and the ability to find what’s cool and fresh."

"Pinterest makes everyone a creator or a curator. Boards become an indicator of a user’s taste, creativity and personality – there’s a lot of self tied to these boards."

"Users develop a vested interest in sharing these boards."

"Pinterest is not about creating a carefully curated, almost phony online persona. It’s a showcase of artistic taste and capability, something more palatable and thus more shareable."

"4. Marketing Using Pinterest Is Also Marketing For Pinterest"

"Pinterest’s user base isn’t quite as massive as Facebook or Twitter, but campaigns involving the app are deeply interwoven with the app experience."

"Pinterest is an app that encourages sharing what’s dear to the user and that’s the reason it’s the powerful marketing tool it is."

"Go where you’ll find your target audience, even if the method seems unconventional"

"Make users take pride in how they interact with your product"