"Reid’s first principle is speed."

"“If you aren’t embarrassed by the first version of your product, you shipped too late.”"

"“In founding a startup, you throw yourself off a cliff and build an airplane on the way down.”"

"If you’re a manager and care seriously about speed, you’ll need to tell your people you’re willing to accept the tradeoffs."

"“In order to move fast, I expect you’ll make some foot faults. I’m okay with an error rate of 10-20% — times when I would have made a different decision in a given situation — if it means you can move fast.”"

"Reid’s second principle is simplicity"

"In situations with many paths, Reid frequently groups the possible options into “light, medium, heavy” or “easy, medium, hard.”"

"Reid said, “There needs to be one decisive reason. And then the worthiness of the trip needs to be measured against that one reason. If I go, then we can backfill into the schedule all the other secondary activities. But if I go for a blended reason, I’ll almost surely come back and feel like it was a waste a time.”"

"If you come up with a list of many reasons to do something, Nassim Taleb once wrote, you are trying to convince yourself — if there isn’t one clear reason, don’t do it."