The rise of video streaming services during the lockdown has been unprecedented. Platforms like Netflix, Amazon Prime Video, YouTube, and Disney+ have experienced a significant spike in viewership worldwide. According to recent statistics, advertising video-on-demand (AVOD) accounted for 51.58% of the revenue in the OTT market, followed by subscription video-on-demand (SVOD) at 40.16%. Pay-per-view (TVOD) and video downloads (EST) made up the remaining percentage.
Hatched by Siddharth Dani
Oct 07, 2023
3 min read
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The rise of video streaming services during the lockdown has been unprecedented. Platforms like Netflix, Amazon Prime Video, YouTube, and Disney+ have experienced a significant spike in viewership worldwide. According to recent statistics, advertising video-on-demand (AVOD) accounted for 51.58% of the revenue in the OTT market, followed by subscription video-on-demand (SVOD) at 40.16%. Pay-per-view (TVOD) and video downloads (EST) made up the remaining percentage.
One notable player in the streaming industry is CBS News, which operates as part of the CBS News and Paramount Streaming divisions of Paramount Global. CBS News, also known as the CBS News Streaming Network, was launched on November 6, 2014. It offers live, rolling news coverage, original programs, and encore airings of CBS News television programs.
To expand its streaming offerings, CBS launched similar services for sports and entertainment news. CBS Sports HQ and ET Live were introduced in 2018, in partnership with CBS Sports and Entertainment Tonight, respectively. ET Live, a pop culture and entertainment news service, is based on the CBS-produced syndicated program Entertainment Tonight. It provides headlines, celebrity interviews, behind-the-scenes coverage, and trends in fashion, beauty, and lifestyle.
CBS Sports HQ, on the other hand, focuses on sports news. The service offers sports news headlines, game previews, highlights, post-game analysis, and in-depth team, player, and game statistics. CBS Sports HQ utilizes resources from CBS Sports and its various digital properties to provide comprehensive coverage for sports enthusiasts.
The success of CBSN and its related services prompted CBS to rebrand ET Live as Mixible in July 2022. While maintaining a similar scope, Mixible now includes contributions from other Paramount properties, expanding its content and reach.
The streaming landscape is constantly evolving, with new platforms and services emerging regularly. The popularity of streaming is not just limited to video content; music streaming platforms like Spotify and Apple Music have also experienced significant growth. This shift in consumer behavior has forced traditional media companies to adapt and invest in streaming services to stay relevant.
It's clear that streaming platforms have become an integral part of our entertainment consumption. With the convenience of on-demand content and a wide variety of choices, it's no wonder that viewers are flocking to these services. However, with so many options available, it can be overwhelming to decide which streaming platform to choose.
Here are three actionable pieces of advice to help you navigate the streaming landscape:
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Assess your viewing preferences: Take some time to analyze your viewing habits and preferences. Do you prefer movies or TV shows? Are you more interested in documentaries or reality TV? Understanding your preferences will help you narrow down the streaming platforms that align with your interests.
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Consider content libraries: Each streaming platform has a different content library, with varying selections of movies, TV shows, and original programming. Research the content libraries of different platforms to see if they offer the type of content you enjoy. Some platforms specialize in specific genres or have exclusive deals with certain production companies, so it's worth exploring the options.
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Evaluate pricing and features: Streaming platforms offer various pricing tiers and features. Consider your budget and the features that are important to you, such as ad-free viewing, offline downloads, or simultaneous streaming on multiple devices. Compare the pricing and features of different platforms to find the one that offers the best value for your money.
In conclusion, the streaming industry has seen tremendous growth in recent years, with platforms like Netflix, Amazon Prime Video, YouTube, and Disney+ leading the way. CBS News, through its CBS News Streaming Network, has also made a significant impact in the streaming landscape. As a consumer, it's essential to assess your preferences, consider content libraries, and evaluate pricing and features when choosing a streaming platform. With these actionable pieces of advice, you can make an informed decision and enjoy the vast array of content available at your fingertips.
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