"Becoming Future Ready: Insights from Gamification and Top-performing Companies"


Hatched by Glasp

Aug 06, 2023

3 min read


"Becoming Future Ready: Insights from Gamification and Top-performing Companies"


In a world constantly evolving with new technologies and competition, companies must adapt and stay ahead of the game to thrive. This article explores the concept of becoming "future ready" through the lens of a gamification platform and insights from top-performing companies across various industries. By examining the commonalities and unique strategies employed by these entities, we can extract actionable advice for businesses aiming to navigate the uncertain future successfully.

Gamification: Unleashing Creativity in the Digital Age

The Wappinguild platform, developed by the Japan Gamification Association, serves as a creative hub connecting creators and businesses. By incorporating gamification elements, it allows creators to embark on quests, much like RPG game characters, showcasing their unique abilities and fostering a society where everyone can work creatively. The concept of gamification, when applied to business operations, can enhance engagement, productivity, and innovation.

Universal Behavior 1: Regularly Shift Know-How to Stay Ahead

Research suggests that companies must continuously upgrade their know-how to outpace competitors and avoid stagnation. Without continuous improvement, companies risk falling behind, facing competition from copycats, and ultimately failing. This principle applies universally across industries. Thus, it is crucial for businesses to identify opportunities for growth, even when early evidence remains unclear, and make difficult choices and tradeoffs guided by a vision for the future.

Industry Insight 1: Collaborate with Disruptors Instead of Competing

In the financial technology sector, incumbents like Mastercard and Visa have partnered with fintech disruptors like PayPal and Block to stay ahead of the competition. Rather than trying to outrun these disruptors, the legacy infrastructure builders invested in a wide range of application programming interfaces (APIs) developed by third parties. This collaboration allowed them to harness the expertise and innovation of these disruptors, ultimately benefiting all parties involved.

Universal Behavior 2: Learn Aggressively with a Strong Viewpoint

Companies like Nike, Lululemon, and Hermes exhibit a high degree of certainty by relying on a strong viewpoint about the future. They actively seek new knowledge and insights to update their mental models when faced with new data. By maintaining a clear vision for the future, businesses can better understand consumer preferences and adapt their strategies accordingly. This combination of high learning and high certainty may seem paradoxical but is crucial for visionary leaders.

Industry Insight 2: Embrace Digitalization and Create Immersive Experiences

To meet the ever-changing demands of consumers, companies like Nike leverage advanced data analytics to gain real-time insights. In addition, these companies focus on creating immersive experiences by blurring the lines between online and physical retail spaces. By embracing a digital, direct-to-consumer, and data-driven approach, businesses can better understand consumer behavior and tailor their offerings accordingly.

Universal Behavior 3: Identify Reversible Decisions and Pivot Quickly

In the fast-paced tech sector, executives must make rapid decisions to avoid being left behind. Microsoft's success can be attributed to its bias for action while remaining realistic. By distinguishing reversible decisions from those that are more permanent, businesses can adapt and pivot swiftly in response to changing circumstances. This flexibility allows for experimentation and growth while minimizing the risk of catastrophic failures.

Industry Insight 3: Vertical Integration for Differentiation

Tesla stands out in the automotive sector by leveraging its software muscle to take over functionalities that were traditionally part of purpose-built hardware. By vertically integrating various aspects of their operations, companies can gain a competitive edge and create unique value propositions. This approach requires a shared viewpoint at the highest level to shift from traditional expertise to new domains such as software and electronics.


To become future ready, businesses must embrace gamification elements, continuously evolve their know-how, collaborate with disruptors, maintain a strong viewpoint, embrace digitalization, and pivot quickly when necessary. By implementing these actionable strategies, companies can position themselves for success in an ever-evolving and competitive landscape. The key is to embrace change, learn from industry insights, and adapt proactively to stay ahead of the game.

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