- 208,333 people are on Netflix

Glasp

Hatched by Glasp

Aug 10, 2023

4 min read

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  • 208,333 people are on Netflix
  • 41.6 million messages are sent on WhatsApp
  • 347,222 people are scrolling Instagram
  • 9,722 people are tweeting on Twitter
  • 4.5 million videos are watched on Snapchat
  • 694,444 hours of video are watched on YouTube
  • 694,444 hours of video are watched on YouTube
  • 1.4 million swipes are made on Tinder
  • 1 million people are logging into Facebook
  • 694,444 hours of video are watched on Netflix
  • 694,444 hours of video are watched on Netflix
  • 694,444 hours of video are watched on Netflix
  • 694,444 hours of video are watched on Netflix
  • 694,444 hours of video are watched on Netflix
  • 694,444 hours of video are watched on Netflix
  • 694,444 hours of video are watched on Netflix

With the rapid growth of the internet and the increasing number of people spending their time online, it's no surprise that the amount of activity happening on the internet every minute is staggering. From watching videos to sending messages, the internet is buzzing with activity at all times.

One area where this activity is particularly prominent is in the world of online communities. Building and nurturing a community has become increasingly important for businesses and organizations. It not only creates a sense of belonging among members but also drives growth and engagement. In this article, we will explore the key elements of building a successful community and how it aligns with the constant activity happening on the internet.

Building a community starts with creating a sense of belonging. This is the baseline for any community to thrive. However, exponential growth happens when members start taking an active role. This is where the SPACES model comes into play. SPACES stands for Support, Product, Acquisition, Contribution, Engagement, and Success. These are the six objectives that a community can drive.

Support is about creating spaces for customers to answer questions and solve problems for each other. Product focuses on creating spaces for customers to share feedback and ideas with each other and with the company's team. Acquisition is about building programs that help grow the customer base. Contribution enables members to contribute content or services to the community. Engagement connects customers to each other around common interests, increasing customer retention. Finally, Success is about enabling customers to teach each other how to better use the product and be more successful in their careers.

Different stages of a business require different community objectives. In the pre-product-market-fit stage, the focus is on collecting feedback and insights to solve a clear problem for customers. The community objectives at this stage are usually Acquisition and Engagement. As the customer base grows, the focus shifts to Support and Success.

When it comes to owning a community, it is common for one of the founders to take the lead initially. This allows for a hands-on approach and close interaction with customers. However, when hiring the first community professional, it is important to look for someone with a genuine curiosity for the topic the community is built around. Community professionals often function in an operational capacity, not just as people persons driving engagement.

Creating community-level goals is crucial for the success of any community strategy. These goals should align with the business-level goals and be supported by programs that connect members to each other. Programs can take the form of forums, Slack channels, or message boards. The success of these programs can be measured through activity, value, and belonging. Regular participation, members getting the benefits they came for, and a sense of connection and inclusivity are key indicators of success.

Launching a community is akin to hosting a party. It is important to set everything up before people arrive and create a welcoming atmosphere. Starting small is recommended to shape the cultural mold and provide a curated experience for the initial members. Starting with 10 to 50 members allows for quality content and conversations to be seeded, which will set the tone for future members. Founding members can be asked to post thoughtful questions and provide quality answers to set an example for others.

As the community grows, it is crucial to maintain the quality and engagement level. The number of channels or topics should be kept to a minimum initially, focusing on a general space where members can interact. Once the model is successful, the community can be scaled up to reach a larger audience.

In conclusion, building a successful community requires a strong sense of belonging, active member participation, and alignment with business objectives. By following the SPACES model and focusing on the different stages of a business, community growth and engagement can be achieved. Hiring the right community professional, setting community-level goals, and starting small are actionable pieces of advice to ensure the success of a community. With the constant activity happening on the internet every minute, it is essential for businesses and organizations to tap into the power of communities to drive growth and engagement.

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