The Internet's Impact on Finance and Work: From Finance Bros to the Eggbeater Effect


Hatched by Glasp

Jul 30, 2023

4 min read


The Internet's Impact on Finance and Work: From Finance Bros to the Eggbeater Effect


The internet has revolutionized various aspects of our lives, including finance and work. It has turned many individuals into finance enthusiasts, while also reshaping our expectations of time and work. This article explores the influence of the internet on these domains and delves into the concept of the "eggbeater effect" to understand why labor-saving devices often lead to more work.

Finance Bros and the Changing Investment Landscape:

With the rise of platforms like Instagram and Twitter, the internet has given everyone the opportunity to showcase their talents and interests. Similarly, the traditional banking system has been disrupted, turning many individuals into finance bros. The accessibility and ease of gambling in sports, stock markets, and cryptocurrencies have changed the approach to investing for many. The motivation to invest and secure a stable financial future has become more prevalent, especially for a generation that may not have traditional retirement options like Social Security or pensions.

The Wealth Gap in Cryptocurrencies:

While the internet has provided opportunities for financial growth, it has also exacerbated wealth inequality. The wealth gap among bitcoin holders is staggering, with the top 0.01 percent controlling a significant portion of the circulating bitcoins. This raises questions about the net positive of the low barrier to entry into the world of cryptocurrency investment. It is important to consider the potential risks and consequences of investing in volatile assets such as NFTs.

The Eggbeater Effect and Expectations of Work:

"The eggbeater effect" refers to the paradoxical phenomenon where labor-saving devices, instead of saving time, lead to an increase in the amount of work we undertake. The invention of such devices raises our expectations of how we utilize our time, ultimately resulting in more work. Barry Schwartz, a psychologist, suggests that lowering our expectations can lead to greater satisfaction. It is crucial to establish what constitutes "good" in our work and prioritize meaningful results over excessive workloads.

The Moral Dimension of Time and Work:

The way we spend our time is a moral issue, influenced by societal narratives and expectations. Time is often equated with money, and the possession of money is seen as a sign of success and favor. However, it is essential to question how our perception of time and work has been shaped by these narratives. Have we become trapped in a cycle of working more to earn more, neglecting other aspects of life that bring fulfillment and happiness?

Technological Innovation and Economic Realities:

Technological innovations have undoubtedly transformed the way we work and communicate. However, have we reached a point where marketing, financial, and labor innovation have outpaced our economic innovation? The ability to reach massive audiences through platforms has become a priority, but reach alone does not guarantee meaningful impact or business results. It is crucial to reassess our focus on audience size and prioritize genuine engagement and value creation.

Taking Action:

  • 1. Reflect on your investment approach: Consider the motivations behind your investment decisions and ensure they align with your long-term financial goals. Diversify your portfolio and stay informed about the potential risks and rewards of different investment options.
  • 2. Define what constitutes "good enough" work: Rather than striving for perfection or excessive workloads, establish clear criteria for what qualifies as meaningful and impactful work. Focus on tasks that provide genuine results and prioritize your well-being and work-life balance.
  • 3. Reevaluate your metrics of success: Instead of solely focusing on reach and audience size, assess the actual impact and engagement your work generates. Consider the quality of connections and relationships you build rather than chasing arbitrary metrics.


The internet has undoubtedly transformed the way we approach finance and work. It has empowered individuals to become more involved in investment opportunities while also reshaping our expectations of time and productivity. However, it is important to critically assess the impact of these changes and ensure that our actions align with our long-term goals and values. By redefining success, prioritizing meaningful work, and being mindful of the narratives that influence us, we can navigate the digital landscape more consciously and effectively.

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