Leveraging Twitter for Thought Leadership and Reducing Product Risk


Hatched by Glasp

Jul 29, 2023

3 min read


Leveraging Twitter for Thought Leadership and Reducing Product Risk


Twitter is not just a platform for socializing and sharing memes; it has become a powerful tool for thought leadership and marketing. By using Twitter strategically, businesses can influence people's thoughts and purchasing decisions. In this article, we will explore how to effectively use Twitter for thought leadership and also discuss techniques to reduce product risk and remove the minimum viable product (MVP) mindset.

Building Equity in Your Personal Brand:

On Twitter, people follow people, not just company accounts. By building your personal brand, you can create a halo effect on your company's operations. Share branded content, retweet it with your own context, and remind your followers that there are real people behind your company's name and logo. This personal touch enhances trust and credibility, ultimately benefiting your company's reputation.

Distributing Ideas, Not Just Blog Posts:

While blog posts are valuable, effective social media marketing requires creating platform-native content. Tailor your content to fit the Twitter platform, focusing on conveying your ideas concisely. The ultimate goal is to build trust, persuade your audience, and help them understand and believe in your ideas. Whether it's a tweetstorm or a blog post, the medium doesn't matter as long as your message resonates with your audience.

Playing to the Algorithm:

Twitter's algorithm favors certain types of content, such as roundups of free tools or tips. While nuanced ideas may be intellectually stimulating, they might not perform as well. Leveraging popular topics and content types can improve the visibility and engagement of your tweets. Use advanced search operators to identify influencers and tap into proven tweet strategies to maximize your reach.

Using Social Dynamics to Incentivize Engagement:

Mentions and quote-retweets create powerful social incentives. When you tag people in your tweets, they benefit from the association and have an incentive to amplify your message. Take advantage of the social aspect of Twitter by focusing on building personal connections and creating enjoyable experiences within the app. Remember that users care more about connections than branded content and blog posts.

Reducing Product Risk and Removing the MVP Mindset:

When it comes to product development, it's crucial to differentiate between different types of customers. Initial releases may not have all the features teams desire, but continuous iteration solves this issue. By delivering value to users as it becomes available, you can gather feedback and make improvements along the way. Users may not always articulate their needs clearly, so it's essential to infer solutions based on their feedback.

Investing in Features and Enhancing Viability:

Cody's design quality framework suggests that the level of investment before reaching customers depends on our confidence in understanding the problem and solution viability. Building features can be more lightweight, especially when adding them to an existing product. MVPs and minimum viable features (MVF) help prove that our ideas solve a problem. Once validated, further investment is required to unlock the full potential of the product or feature.

Releasing Regularly to De-Risk Your Vision:

Regular releases allow you to de-risk your product technically. Instead of launching everything at once, releasing incrementally helps you understand how your product scales or breaks. This iterative approach enables you to address issues as they arise, ensuring a more stable and successful product launch.

Actionable Advice:

  • 1. Develop your personal brand on Twitter to create a halo effect on your company's reputation.
  • 2. Create platform-native content that resonates with your audience, whether it's a tweetstorm or a blog post.
  • 3. Leverage Twitter's algorithm and social dynamics to increase engagement and reach.


Twitter provides a unique opportunity for thought leadership and marketing. By building your personal brand, tailoring content to the platform, playing to the algorithm, and leveraging social dynamics, you can maximize your impact on Twitter. Additionally, adopting an iterative approach to product development and releasing regularly can help reduce product risk and ensure a successful launch. Embrace these strategies to elevate your thought leadership and drive business growth on Twitter.

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