The Business Strategy of Google: Diversification and Innovation


Hatched by Glasp

Sep 24, 2023

3 min read


The Business Strategy of Google: Diversification and Innovation

In today's digital age, Google has established itself as the go-to search engine for millions of people around the world. However, the success of Google is not solely attributed to its search engine capabilities. The company's business strategy, which includes diversification and innovation, has played a significant role in its growth and dominance in the tech industry.

Diversification is a core business strategy of Google, as it allows the company to create new markets and retain existing customers. By offering a wide range of products and services, Google has been able to position itself as a one-stop venue for all internet-related needs. One notable example of Google's diversification strategy is the acquisition of the Android mobile operating system in 2005. This move not only popularized the smartphone and tablet markets but also allowed Google to compete alongside Apple's iOS operating system.

Furthermore, Google's diversification strategy extends beyond the realm of software. In 2014, the company acquired SkyBox Imaging for $500 million, gaining access to satellite technology that improved the accuracy and clarity of Google Maps. This acquisition not only enhanced Google's mapping capabilities but also showcased its commitment to diversifying its offerings in various industries.

Another key aspect of Google's business strategy is the creation of interdependence across different industries and sectors through vertical integration or alignment. By promoting the importance of the internet, digital communication, and other technologies, Google has successfully positioned itself at the forefront of diverse business organizations.

One way Google achieves this interdependence is through its advertising programs. Google Search, for example, allows advertisers to buy and place ad spots on search result pages, monetizing online search queries. Additionally, the AdSense for Content program enables online publishers to display ads from the AdWords and DoubleClick networks on their websites. This strategy has made Google one of the leading online advertising platforms, attracting established media organizations and publishers to utilize their services.

Furthermore, the Android operating system serves as another testament to Google's business strategy resulting in interdependence across industries. By partnering with consumer electronics companies such as Samsung and Sony, Google was able to reignite the mobile businesses of these established brands.

However, it is important to note that Google's business strategy is not solely focused on diversification and interdependence. The company's continuous success also relies heavily on its ability to maintain leadership through innovation and adapting to technological breakthroughs.

As a technology and media company, Google understands the importance of staying ahead of the curve. The company consistently introduces new innovations and adapts to emerging technologies to meet the ever-changing needs of its users. This commitment to innovation is what sets Google apart from its competitors and allows it to maintain its position as a leader in the tech industry.

In conclusion, Google's business strategy of diversification, acquisition, and vertical industry integration has been instrumental in its growth and dominance. By creating new markets and retaining existing customers, Google has positioned itself as a one-stop venue for all internet-related needs. Additionally, the company's commitment to innovation and adapting to technological breakthroughs ensures its continuous success in the ever-evolving tech industry.

Actionable Advice:

  • 1. Embrace diversification: Just like Google, businesses should explore opportunities to diversify their offerings. By expanding into new markets and industries, companies can attract new customers and retain existing ones.
  • 2. Foster interdependence: Create partnerships and alliances with other businesses that align with your industry. By promoting the importance of your industry across various sectors, you can establish a strong presence and position yourself as a leader.
  • 3. Prioritize innovation: Stay ahead of the curve by continuously innovating and adapting to emerging technologies. This will allow your business to remain relevant and competitive in the ever-changing market landscape.

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