Crypto's Consumer Era — Mirror: The Next Transformation in Consumer Behavior


Hatched by Glasp

Aug 06, 2023

4 min read


Crypto's Consumer Era — Mirror: The Next Transformation in Consumer Behavior

In the ever-evolving landscape of technology, one thing remains constant: the power of the consumer. Consumers have always been at the forefront of driving change and shaping industries. With the rise of cryptocurrency, we are now entering a new era in consumer behavior - the crypto consumer era. This article explores the reasons why crypto is poised to define the next consumer transformation and how it will reshape the way we interact with products and services.

Ownership: A New Paradigm

One of the key elements that crypto brings to the table is ownership. For the first time, users can actively participate in the growth and success of the products and communities they are a part of, right from the beginning. This is made possible through tokens, whether they are fungible or non-fungible. Each additional user in a network benefits alongside the entire network, as they are rewarded for making products and services successful. In this new paradigm, users no longer provide their content, time, and attention for free. Instead, they are incentivized to contribute to the success of the ecosystem.

Open Access: Empowering the Long Tail

Another significant aspect of the crypto consumer era is the focus on the long tail of creators and communities. While the internet has made us all consumers, creators, and curators, the curation space remains relatively untapped. Web3 presents an opportunity for individuals to curate content with clear financial incentives and social status. Platforms like Yup provide users with the chance to curate and build their influence accordingly. This not only empowers individuals but also enables a more diverse range of content and perspectives to thrive.

Social DAOs: Backing Reputation with Tokens

Social DAOs, or decentralized autonomous organizations, are tokens backed by the reputation of an individual, brand, or community. Platforms like FWB (Friends with Benefits) give us a glimpse into the possibilities of social token communities. Infrastructure providers such as Rally and Coinvise are instrumental in facilitating the growth of these communities by offering token infrastructure and creator support. It's still early days for social token DAOs, but they have the potential to revolutionize the way we interact with creators and brands.

Digital Spaces & Showcases: Redefining Experiences

With the advent of crypto, we are witnessing the emergence of digital spaces and showcases that redefine traditional experiences. These spaces allow creators to showcase their work, connect with their audience, and even monetize their creations. Whether it's virtual galleries, virtual reality experiences, or metaverse platforms, the possibilities are endless. This opens up new avenues for creators to engage with their audience and provides consumers with immersive and interactive experiences.

Bottoms Up Brands: Community-Driven Innovation

Bottoms up brands are community-driven, mission-oriented brands with distributed intellectual property (IP). A prime example of this is the Loot project, where the IP is distributed among the community, who then build games, avatars, and media around the original IP. The success of these brands is entirely dependent on the community that supports them. Communities come together to make a particular product recognizable and known for something. This decentralized approach to branding empowers consumers and fosters a sense of ownership and loyalty.

Play-to-Earn Games: A New Frontier

Play-to-earn games have gained immense popularity in the blockchain world. Axie Infinity, for instance, is the most popular play-to-earn game, with nearly $500M in protocol revenue generated to date. These games enable players to earn cryptocurrency rewards by engaging with the game and its ecosystem. This introduces a new dimension to gaming, where players can not only enjoy the experience but also benefit financially from their participation. Play-to-earn games have the potential to reshape the gaming industry and incentivize active user engagement.

Actionable Advice for Embracing the Crypto Consumer Era

Now that we've explored the various facets of the crypto consumer era, here are three actionable pieces of advice for individuals and businesses looking to embrace this transformative shift:

  • 1. Educate Yourself: Stay informed about the latest developments in the crypto space. Understand the underlying technologies, such as blockchain, smart contracts, and decentralized finance. This knowledge will empower you to make informed decisions and seize opportunities as they arise.
  • 2. Engage with the Community: Participate in crypto communities, join discussions, and connect with like-minded individuals. Engaging with the community will not only help you expand your network but also provide valuable insights and perspectives.
  • 3. Experiment and Innovate: Embrace the experimental nature of the crypto consumer era. Explore new platforms, try out different decentralized applications (dApps), and experiment with emerging technologies. This willingness to innovate will position you at the forefront of this transformative wave.

In conclusion, the crypto consumer era is set to redefine the way we interact with products, services, and communities. With ownership, open access, social DAOs, digital spaces, bottoms-up brands, and play-to-earn games, consumers are empowered like never before. By understanding the underlying principles and actively engaging with the crypto community, individuals and businesses can seize the opportunities presented by this transformative shift and shape the future of consumer behavior.

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