The Intersection of Postmodernity, Meaning, Purpose, and Startup Profitability


Hatched by Glasp

Aug 15, 2023

3 min read


The Intersection of Postmodernity, Meaning, Purpose, and Startup Profitability


In today's society, we find ourselves grappling with a loss of meaning and purpose, which is intertwined with a rejection of culture and identity. Simultaneously, the startup world emphasizes growth at all costs, often neglecting profitability. In this article, we will explore the connections between these seemingly disparate topics and uncover actionable advice for individuals and startups alike.

The Diminishment of Identity in Postmodernity:

Postmodernity has ushered in an era of "inward homelessness," where individuals feel a sense of cultural collapse within themselves. Rejecting their own heritage and cultural stories, they have lost touch with the meaning and purpose that culture brings. This rejection has led to a diminishing of identity and a search for a new sense of self. The loss of spiritual and faith-based foundations further exacerbates this identity crisis.

Passing Culture and the Importance of Meaning:

A great society is one that diligently passes culture from one generation to the next. Culture brings a certain amount of meaning and purpose to individuals, grounding them in their heritage and connecting them to something greater than themselves. However, when a generation fails to pass on its own cultural heritage, it signifies a rejection of foundational principles and experiences that define the society. Consequently, individuals experience a loss of purpose and identity.

Startup Profitability and the Path Less Traveled:

The startup world is often characterized by a "grow at all costs" mentality, prioritizing growth over profitability. While this approach has its merits, startups should consider a different pathβ€”one that focuses on reaching profitability early. By building a sustainable business model from the start, startups can ensure long-term success and endurance.

Actionable Advice for Profitability:

  • 1. Develop a Pricing Model: Start by surveying your competitors' and adjacent products' pricing plans in your space. Construct a simplified version that aligns with what customers are familiar with. Consider offering a premium plan with additional benefits to cater to customers who value the best version of your product.
  • 2. Experiment and Iterate: Pricing is not set in stone. Begin with a pricing strategy that is slightly higher than your direct competitors. Monitor customer feedback and iterate as needed. People are more receptive to price decreases than increases, so it's better to start with a slightly higher price point.
  • 3. Cash Flow Management: Increase cash flow and reduce churn by offering discounted annual plans with upfront payments. However, avoid paying vendors upfront for annual plans, as it limits your flexibility to switch vendors when needed. As a startup, agility is key, and maintaining cash flow is crucial for long-term profitability.

The Connection Between Postmodernity and Startup Success:

Interestingly, there is a connection between the loss of meaning and purpose in postmodernity and the need for startups to prioritize long-term sustainability over short-term growth. Both require a deliberate and sustainable approach, emphasizing the importance of investing time and resources for lasting success. By adopting a seven-year time horizon, as suggested by Jeff Bezos, startups can differentiate themselves from the competition and build a solid foundation.


In an era marked by postmodernity and an obsession with rapid growth, it is crucial to recognize the significance of culture, meaning, purpose, and profitability. By embracing our cultural heritage, individuals can regain a sense of identity and purpose. Likewise, startups that prioritize profitability from the start can ensure long-term success. Remember, the path less traveled may lead to greater fulfillment and enduring prosperity.

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