"AI: The Changing Landscape for Startups and Incumbents"

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Hatched by Glasp

Aug 13, 2023

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"AI: The Changing Landscape for Startups and Incumbents"

Introduction:

The value generated by AI has historically leaned towards incumbents rather than startups. However, the distribution of value has varied across different technological waves. In the first internet wave, startups like Google, Amazon, and Facebook captured a significant portion of the value, while incumbents such as Microsoft and Apple also extended their franchises onto the internet. The mobile wave saw most of the value going to incumbents like Apple and Google, but startups like Whatsapp and Uber also made their mark. In contrast, the crypto industry has been dominated by startups, with existing financial services companies playing a minimal role in value creation.

Overcoming Incumbent Advantages:

To compete with incumbents, startups need to either build a product that is dramatically superior or focus on a new customer segment or distribution moat that the incumbent cannot serve. In general, a 10X better product is required to disrupt incumbents. However, this advantage may be diminishing as companies leverage the broader internet as an initial training set and adopt models that work more effectively with smaller data sets.

Challenges in Hard Markets:

Many prior-wave AI companies faced challenges when taking on incumbents or operating in hard markets such as education and healthcare. Market structures, regulations, and a lack of focus on end-user needs often hindered technological innovation in these sectors. However, the current wave of AI feels different due to the speed of innovation and the strength of the technology itself.

The Rise of Infrastructure-Centric Companies:

Unlike previous AI waves, the current wave has seen the emergence of infrastructure-centric companies with broad adoption and rapidly growing usage. OpenAI, Stability.AI, Hugging Face, and Weights and Biases are examples of such companies. This infrastructure availability provides startups with more opportunities to leverage AI technologies.

The Importance of Identifying User Needs:

While exciting AI technologies are emerging, it is crucial to avoid the "hammer-looking-for-a-nail" problem. Startups must identify actual end-user needs and untapped product markets that can benefit from the advancements in AI technology. By focusing on the needs of end users, startups can ensure that their products are truly valuable and impactful.

The Opportunity for Robotics in Logistics:

Teaching industrial robots has been a significant challenge in automation, particularly in the logistics industry. The process of programming robots for every move becomes cumbersome, especially when dealing with multi-type and rapidly changing products. However, Mujin's teachless technology has revolutionized the robotics industry by enabling robots to think and plan their movements autonomously, mimicking human-like capabilities. This breakthrough has made robots more adaptable and capable of overcoming obstacles without constant programming.

Expanding into E-commerce:

Mujin, a pioneer in robotics technology, recognized the potential for automation in businesses related to e-commerce. With abundant funding and opportunities for automation in the e-commerce sector, Mujin saw the chance to implement its robotics technologies and contribute to the industry's growth.

Conclusion:

The landscape of AI has evolved over the years, with startups gradually gaining a larger share of the value generated. The current wave of AI holds great promise for startups, thanks to the rapid pace of innovation and the availability of infrastructure-centric companies. By focusing on end-user needs, startups can leverage AI technologies to create 10X better products and disrupt incumbent advantages. Additionally, advancements in robotics technology, such as Mujin's teachless system, offer opportunities for automation in industries like logistics and e-commerce. As AI continues to evolve, startups have exciting times ahead to unlock real value from this transformative technology.

Actionable Advice:

  • 1. Focus on building a product that is 10X better than incumbents to overcome their advantages.
  • 2. Identify untapped markets and specific end-user needs that can benefit from AI advancements.
  • 3. Embrace infrastructure-centric companies and leverage their technologies to accelerate AI adoption in your startup.

(Note: The content has been combined and rephrased to create a coherent long-form article without reference to the specific source content.)

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