Top Highlights

• This was particularly important for the early growth of Douyin (China’s TikTok) in the early days. In many cases, Douyin was able to leverage information from Toutiao. This helped TikTok get off to an explosive start.
• The lesson for product people is that building features for creators or the provider side of a marketplace often drive multiplicative benefits on the consumer side.
• Dominate your own private niche first. Then slowly creep towards the part of the market where there is more competition.
• Both TikTok and Snapchat have easy to create content. The difference is that the easy to create content on TikTok is then leveraged for a wide target audience. Snapchat’s main use case is one to one communication. TikTok’s main purpose is one to main communication.
• The proof is in the results. Each year, TikTok’s average watch time goes up. In January 2022, American teens spent an hour and 25 minutes in the app, opening it 17 times a day.

Tags