How Spotify Stole Podcasts from Apple - Tech Deep Dive
https://www.aakashg.com/2021/12/14/spotify-podcasts-apple/
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Summary
Spotify was able to steal the podcast market from Apple by building tools for creation, distribution, and monetization, while Apple only focused on distribution. By covering the entire value chain, Spotify was able to become the leading distributor of podcasts. Additionally, Spotify's focus on enhancing the product for both users and creators allowed them to unlock the power of their flywheel, which includes users, creators, and advertisers.
Top Highlights
- Spotify built tools for creation, distribution, and monetization. Apple focused just on distribution. By generating broader coverage across the value chain, Spotify was even able to take away the leading spot in distribution.
- Don’t be afraid to make your intentions known
- Steve fundamentally understood that podcasts represented the next generation of radio, because the automatic delivery of what you want gave you access to more relevant audio content. This vote of confidence from the visionary himself said to every technologist, “
- That market is well analyzed. Podcasting has roughly three key elements of the value chain: creation, distribution, and monetization
- Solve problems for both sides of your marketplace
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