Top Highlights

• They pioneered PayFac technology, which allowed developers to accept payments with a few lines of code, instead of going through a lengthy list of arduous tasks: payment gateway setup, credit card storage, PCI compliance, and bank management.
• Initially it very much spread through a word of mouth process. That was surprising to us because it’s a payment system, not a social network, so it’s not something you’d think would have any virality whatsoever. But, it became clear that everything else was so bad, and so painful to work with, that people actually were selling this to their friends...
• They turned exceptional customer experience into a marketing strategy.
• Surely, some of Stripe’s early advisors would have advised against it, but Stripe stuck to its focused user persona.
• Braintree was building a similar product, for a similar market, with 2 years head start.

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