Top Highlights

• All of Packy’s stylistic tools are on display. He uses 28 fun graphics, in blue. He starts and ends strongly. That is red. He has 16 lists. That is orange. He also does great detailed analysis, in grey 6 times. Finally, he makes use of quotes in 3 places throughout the piece. Packy’s writing is quintessential long-form internet writing in 2021.
• In May, he published the piece Startup Economic Lessons from Shen Yun’s Empire. It includes many of the key elements that now describe Packy’s work: detailed analysis, tweet evidence, and memes & funny pictures.
• We can see that Packy keeps the detail and the memes balanced. He does not overwhelm the reader, but instead keeps them engaged. With all the funny pictures, the work is also highly shareable.
• In June, Packy worked with a growth friend. He decided to create a new domain for the site and launch on Product Hunt:
• Packy brought the power of his existing loyal email subscriber base to bear. Asking his list to seed success on Product Hunt, the site launch ended up the #2 product of the day on the influential site for early adopters.

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